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Saying No To AMP Means Worse Ranking And Revenue

AMP, or Accelerated Mobile Pages is a Google-backed project that was created as an open standard for publishers to have their pages load quickly when being viewed on mobile devices, and was introduced in 2015. In early 2016, Google integrated AMP listings into mobile search results. Google decided recently to no longer require AMP in the [...]

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AMP Won’t Be Required For Google’s Top Stories Section

On May 28th, Google announced a new Page Experience Update. Not only that, Google will no longer be requiring AMP for the mobile version of the Top Stories section in Google search. This isn't to happen until 2021, but it's important to know that the page experience is going to be an important factor when [...]

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Google Is Testing AMP Results In Desktop SERPs

Google has been spotted serving AMP pages in desktop search in waht seems to be a glitch or possibly a test. What's bigger is that it seems that the size of the images shown for AMP results have changed as well. The following images is an example shared by Christian Oliveira on Twitter: He replicated [...]

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Gmail App Adds AMP For Email Support For Android And iOS

According to Google, the Gmail app for Android and iOS will be rolling out support for AMP for Email, a dynamic content feature that will let users interact directly within emails. This update is available to G Suite editions and will be set to "on" by default. Anybody who views emails through a third-party app will [...]

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You Can Now Add Custom JavaScript To AMP Pages

This week, Google announced that custom JavaScript can now be added to AMP pages. The amp-scriptcomponent can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages. JavaScript features, such as multi-page forms that need to be validated before moving on to the next section, can now be delivered via AMP. Source: [...]

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AMP WordPress Plugin Now Supports Stories

Google has brought AMP Stories support to WordPress publishers via its latest AMP plugin update. If you're a publisher and you want to create AMP Stories, you will need to make sure you have the latest version of the Gutenberg plugin installed since the Stories editor replies on features not included in core versions of WordPress. By [...]

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AMP To Support Custom JavaScript With Amp-Script

Last week on April 11, Google announced that AMP will support custom JavaScript. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April [...]

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