Acquisitions

Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World

It has been reported that Facebook acquired UK augmented reality (AR) startup, Scape Technologies. It is estimated by TechCrunch that the purchase price might be about $40 million. The reason the purchase of this AR company is because Scape’s technology is about creating a 1:1 digital representation of the physical world. It’s both about mapping …

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News Corp To Sell Unruly To Tremor For A Song And A Board Seat

On January 6, Termor International Ltd, an Israeli video ad tech firm, has agreed to buy Unruly from Rupert Murdoch’s News Corp. The video advertising platform came at a deep discount from what was paid by New Corp back in 2015. This highlights several different trends in ad tech, one of which is ad tech consolidation. …

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McDonald’s Latest Tech Move Aims To Bring Voice-Based, Conversational Ordering To The Dining Experience

In an announcement by McDonald’s Corporation, it has entered an agreement to acquire voice-based technology provider, Apprente. This will make the second tech acquisition the company made this year. McDonald’s bough personalization and decision logic technology Dynamic Yield back in April, hoping that to have it working in all US and Australian drive-thrus by the …

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Yahoo Small Business Is Back With New Investments From Verizon

Before Facebook, before GoDaddy, before Google My Business, Yahoo Small Business was the top webhosting, e-commerce and marketing platform for small businesses.  It was neglected for years as a kind of cash cow without much investment.  It was even going to be spun out as Aabaco Small Business. But, Verizon agreed to acquire most of Yahoo in 2016 and the …

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Stone Temple Consulting Has Been Acquired By Perficient

The Boston-based SEM firm, Stone Temple Consulting, which is managed by Eric Enge, has agreed to be acquired by St. Louis-based Perficient, a digital consulting firm with revenues of upwards of &480 million based on data from 2016.  According to the press release that was released at the time of this announcement, Stone Temple Consulting is …

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Acxiom Sells Marketing Solutions Division To Interpublic, Readies LiveRamp

Acxiom, a data provider, announced Monday that it is selling off its Marketing Solutions (AMS) division to the global marketing agency holding company, Interpublic Group (IPG) for $2.3 billion. This follows the reports that IPG was considering putting itself up for sale.  It also follows a strategic review by Acxiom about the chance of selling …

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Dex Media Acquires YP Holdings To Expand Its SMB Marketing Automation Platform

In an announcement by Dex Media, they have “acquired YP Holdings, a leading marketing solutions and search platform provider and publisher of the Real Yellow Pages® and YP.com.”  This combined company will be called DexYP™.  This deal brings together two rival marketing companies that focus on the local and small business space. It has not been disclosed what the …

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Yelp Purchases Turnstyle To Expand Targeting And Offline Attribution Capabilities

Recently, Yelp bought up a company called Turnstyle for a reported $20 million.  Turnstyle calls itself a WiFi-based marketing and loyalty platform. Not only that, it can even be called a “marketing automation” platform, as well as a “marketing personalization platform.” With Turnstyle, business can offer guest WiFi in exchange for customer email addresses (opt-in).  The company …

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Yahoo Board Meets To Discuss Potential Sale Of Company

On December 1st, there have been articles appearing that speculate about the potential succession of Yahoo CEO, Marissa Mayer.  Some potential candidates that could take Mayer’s seat includes Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki, and former interim Yahoo CEO, Ross Levinsohn. The Wall Street Journal, who reported later that same afternoon, said that the Yahoo board was …

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