Ad Blocking

Google extends Chrome ad blocking to global markets on July 9

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During February of 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This implementation was pre-announced in 2017 with the intention to compel publishers to adopt advertising standards established by the Coalition for Better Ads.  In response to the rise of consumer ad-blocking, the coalition was formed. This bad-ads …

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Google Chrome’s Filtering Of ‘Annoying’ Ads Will Apply To Sites Worldwide Starting In July

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Almost a year back, Google’s Chrome web browser started rolling out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards.  Soon, this capability will apply globally. The Better Ads Standards had been developed by an industry group, the Coalition for Better Ads …

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Twitter Rolls Out New Apps; iOS Versions Support Apple’s Ad Blockers

Ad Blocking, Business Issues, Display Advertising, Mobile, Social Media Marketing, Twitter, User Interface / By

Twitter decided to clean up their look, allowing people to clear out ads on web pages opened within its iOS apps. On June 15th, Twitter started to roll out a redesign of its mobile apps, sites and TweetDeck to make the social network look less cluttered. A lot of the changes are cosmetic, but probably …

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WWDC: Safari will block third-party ad trackers from following users around the web

Ad Blocking, Apple, Display Advertising, Programmatic Advertising & Media Buying, Safari / By

Out of the announcements that came out of Apple’s WWDC developer conference is news that Safari is going to prevent cross-site tracking. Craig Fedrighi, Apple’s Senior VP, said “intelligent tracking prevention” uses machine learning to keep trackers, specifically ad trackers and third-party data trackers, from following users as they go from site to site. This …

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Adblock Plus Names Independent Acceptable Ads Committee

Ad Blocking, Display Advertising / By

eyeo, the parent company of Adblock Plus, is transitioning the Acceptable Ads program to an independant group.  The Acceptable Ads Committee (AAC) will oversee the whitelisting program that allows ads to pass through some of popular ad blockers – Adblock Plus, Adblock Browser, Crystal, and Adblock. The controversial Acceptable Ads program was launched by eyeo …

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Google, Facebook, IAB & Major Brands Form Coalition For Better Ads

Ad, Ad Blocking / By

Due to the face that ad blocking has become a huge threat to the digital advertising industry, and to the publishers that rely on it for income, there’s been a discussion among industry leaders to address the issue of bad ad experiences at a holistic level. The issue of ad blocking became more urgent, which reached …

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Forecast: 33 Percent Of Internet Users Will Be Ad Blocking By Next Year

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When it comes to delivering ads to online consumers, it’s extremely difficult to do it when they are using online ad blockers to stop your ads from being seen.  So, why not make ads that won’t be so annoying, then that way users won’t mind them so much, right?  That sounds great on paper, but …

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Ad Blocking Users More Than Double In A Year To Almost 420 Million Globally

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Both Adobe and PageFair reported last year that the global number of ad-blocking users had grown incredibly from 21 million in 2009 to under 200 million in mid-2015.  But now, there is a new mobile ad-blocking report that was released by PageFair today (May 31) that says that the 2oo million ad-blocking users from 2015 has more than doubled …

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Report: Publisher Ad-Blocking Detection Could Be Illegal In EU Without User Consent

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Out of all the publishers out there who are using scripts that are meant to detect ad blockers may need to get consumer consent, or else they would risk violating European privacy law.  This news is coming from the UK Register, where a tweet was picked up by privacy advocate Alexander Hanff. Jean-Clause Juncker, the president …

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Newspapers Try Blocking Brave Browser’s Ad-Substitution Business Model

Ad Blocking, Display Advertising / By

For a while now, we’ve been seeing ad blocking gain traction among users, and for publishers, it’s a growing concern.  The IAB has called out certain ad blockers, calling them a sort of “protection racket.” The same criticism was made by the Newspaper Association of America (NAA).  There was a “cease and desist” letter that was issued …

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