Facebook is aiming to prove its ads are viewable, and they have just taken a giant step forward in doing so.  The Media Rating Council (MRC), which is the industry standard keeper for media measurement, has signed off on Facebook’s process for providing data to third party for verification. The MRC has been in the …

Facebook Passes Key Hurdle In MRC Viewability Reporting Audit Read More »

The fallout of ad fraud continues for Newsweek Media Group as ad tech vendors are saying that they have stopped selling NMG inventory through their exchanges and networks. Last week, SpotX and AppNexus told The Wall Street Journal that they have ended their relationships to sell ads on NMG properties. According to DoubleVerify, a third-party measurement and authentication …

Ad Fraud Allegations Continue To Besiege Newsweek Media Group Read More »

The newest from ad exchange OpenX points to deepening adoption of ads.txt and changing programmatic practices. It was reported by OpenX that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January.  This has risen by 7 percent by August, when ads.txt adoption was slow to scale.  The focus of the OpenX analysis was on …

With 54% Of comScore 1000 Publishers Adopting Ads.txt, OpenX Says It Will Start Banning Unauthorized Inventory Read More »

Amobee, digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. Currently, Amobee already has an existing anti-fraud effort that includes an integration with media verification firm firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative.  The Inventory Accountability Program …

Amobee Launches An Inventory Accountability Program Read More »

In an effort to address online display advertising fraud, Google is saying that they have rolled out new defenses against clickjacking. So, what exactly is clickjacking?  Have you ever clicked on a button or tried to play a video on a web page, but then be taken to a completely different web page that had …

Google Is Taking On Clickjacking Read More »

Since the Internet Advertising Bureau’s (IAB) recently released their primer on ad blocking, the Alliance for Audited Media (AAM) launched an Ad Block Gauge, which allows websites to detect ad blockers. The Ad Block Gauge comes in one of two versions, either a standalone edition, or as part of the Illinois-based organization’s new Site Certifier tool for …

Alliance For Audited Media Launches Its Ad Blocker Detection Service Read More »