On October 28, Adobe release some predictions regard the 2020 online shopping holiday season. Over a trillion visits to US retail sites and 100 million SKUs from 80 of the 100 largest US retailers was analyzed by Adobe in order to make these predictions. According to the Adobe blog: “Adobe predicts that U.S. online holiday sales will total $189 billion, shattering all …

Adobe Says Online Holiday Sales Can Reach $200 Billion Read More »

Verint Systems, a customer engagement platform, will expand its existing partnership with Adobe, which will let Verint customers combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. By joining this data together, marketers will have more streamlined access to customer insights, which is an important element to delivering better customer …

Verint Systems Adds Adobe Integration Read More »

There are some key updates that are going to roll out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. This includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and …

Marketo Publishes Winter Release Notes, Plans For Better Integration Capabilities In 2020 Read More »

In an announcement, Adobe said that the general availability of real-time customer data platform (CDP) features, new goverance capabilities and new cross-channel personalization. These updates will let users pull together customer data from across the enterprise in real-time. Delivering a consistent customer experience across all interactions and touchpoints can be pretty difficult for marketers. Marketers …

Adobe Announces General Availability Of CDP, Updates To Experience Platform For Improved Personalization Read More »

According to Adobe’s predictions, e-commerce sales should be able to remain robust, even with this year’s short-than-usual holiday season. Adobe expects online holiday revenue to reach $143.8 billion this year, which is a 14.1% increase since last year. This estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year when the …

Shorter Holiday Season Isn’t Going To Dampen E-commerce Sales With Revenue Expected To Surpass $143 Billion Read More »

Adobe released its Customer Journey Analytics as part of its Adobe Analytics platform. This new offering is powered by Adobe Experience Platform, and is being touted as an easy to use interactive analytics interface that allows “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer …

Adobe Adds Customer Journey Analytics, Designed To Be Accessible To All Marketers Read More »

Nintex, the process management ad automation platform, who partnered with Adobe earlier this year, has announced that the partnership will now enable its customers currently using Microsoft Sharepoint to access its proprietary e-signature software solution natively. The features are now available to customers who use Sharepoint 2013, 2016 and 2019. There are many documents and …

Nintex Sign Powered By Adobe Sign Enables E-Signatures For Microsoft Sharepoint Customers Read More »

Adobe Advertising Cloud TV was launched last year and brought data-driven planning and targeting to video advertising across screens, including traditional TV.  Adobe announced a new round of partnerships and integrations, including offline measurement at last week’s annual customer conference. Adobe is now integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian …

Adobe Bringing Digital Targeting, Measurement Capabilities To Linear TV Read More »

Adobe is adding more responsibilities to Sensei’s job description.  This week the company announced a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. Smart Tag, which automatically adds metadata keywords to mages based not only on system-recognized logos, as well as on visual patterns that the system …

Adobe Keeps Sensei Busy With New Content Assignments Read More »

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.”  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities.  These features …

Adobe Unveils Its Next-Generation Marketing Cloud Read More »