Not surprisingly, advertising is a fast and powerful way to grow your business. Without it, you probably wouldn’t be able to gain new and potential customers and clients nearly as fast as you’d like. This is why running ads is such a great way to get people’s eyes and interest on your business. In this […]
There will be many marketers that will tell you that there is a strong importance to using Twitter as a lead generating resource, and is an important component of your community building strategy. With Twitter advertising, your lead generation will be pushed to the next level, as the social platform has become reached the same […]
Although it isn’t something that all marketers haven’t considered yet, the ads that Reddit offers have been evolving, and the platform’s audience has been receptive to marketing approaches. Advertising on Reddit is a cheap, and flow-funnel traffic with a highly-engaged audience and wildly specific targeting. For PPC marketing, this is a dream as Reddit offers […]
Learn to market your contractor or home service business and setup Facebook Ads the right way. No doubt that in 2022 those with a solid online marketing plan will come out ahead. Use Facebook to promote your service or contractor business and get more leads and customers.
If you’re debating on using Instagram Stories Ads, you might want to honestly consider doing it. Generally, you’ll see lower costs on story ads, and when done right, story ads perform much better than feed ads. This is because an Instagram Story takes over the whole screen, so it’s not competing with anything above or […]
Are you thinking of advertising on LinkedIn, you might want to consider actually doing it. Advertising on LinkedIn lets you track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn has dozens of benefits for advertisers, including an expansive audience to multiple ad formats to accurate audience data. In this video […]
Come July of 2022, Google will be phasing out expanded text ads (ETAs), an ad format that has been an industry since forever it seems. ETAs have been around ever since the inception of Google Ads back in October of 2000. The reason behind this move after 20 years is simply due to the industry-wide […]
On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks […]
Are you new to Facebook marketing, or are you still not quite an expert at it yet and need a little assistance? LYFE Marketing has a few tips for you so you can spend the right amount of money on your Facebook Ads. Check it out!
A new overview has been published by LinkedIn that shows how to make the best use of its ad tools for different campaign objectives. The overview outlines specific ad elements you should consider in a number of different approaches when advertising in LinkedIn. The following infographic looks at the targeting and presentation that everyone should […]