Back in April, YouTube’s parent company, Alphabet released their Q1 2021 results, stating that the video sharing website brought in $6 billion in ad revenue, which is up 49% year over year. This is why running video ads in front of YouTube videos can be an amazing business and money making opportunity for your HVAC […]
Website promotions is a key element to SEO and marketing. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the US. Despite the […]
A slew of range of new eCommerce focused ad offerings is being planned to release by TikTok with the focus on maximizing its revenue potential. TikTok is exploring the potential eCommerce can bring to the platform. The two options includes ‘Collection Ads’ and ‘Dynamic Product Ads.’ With Collection Ads, brands will be able to guide users […]
Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These […]
Who knows how relevant to every business, but it could be if your brand runs video streams on Facebook. Facebook has added new ‘Dynamic Ads for Streaming‘ to their ad options, which will help video streaming brands show case relevant titles to people on the social network. As explained by Facebook: “With Dynamic Ads for Streaming, […]
Posting your ads on Facebook can be a great opportunity to get more people to visit your website, but is Facebook all there is for ad opportunities? Of course not! There are so many ad placement opportunities you will have access to. In the following Search Engine Journal video, we will be shown about targeting […]
On March 17, 2021, Google released its yearly ads safety report. About a week later, Microsoft released its own 2020 ad quality review, saying it put “strict measures in place to restrict advertising for products such as COVID medicines, COVID testing kits, etc.” Because of that, Microsoft rejected around 21 million ads because of its […]
How do ads affect consumers? In order to find out, market research firm Dynata and creative software company Celtra have come together to find out. The number of people surveyed came from 1,000 US consumers, and the data obtained ultimately came to this: More than half (52%) of consumers have been deterred from a purchase […]
According to an announcement by Google, April 30 is the deadline to adopt parallel tracking for Video ad campaigns. Keep in mind that this applies specifically to Video campaigns only, as Parallel tracking originally began in 2018 for Search campaigns. Parallel tracking is a type of campaign click measurement that will help speed up the user’s loading […]
An Forrester analyst has studied the impact of last year’s Facebook advertising boycott and it turns out, for many brands anyway, going dark on the platform had very little effect on sales.