According to Google, the search engine has launched a new ad unit to its AdSense suite with ‘Related Search for Content’ which should help drive users to more related elements on your site. As explained by Google: “Related search for content is a contextual navigation unit that shows users search terms related to the page they’re …

Google Launches New ‘Related Search for Content’ Ads That Can Help Improve On-Site Engagement Read More »

Around 6:55am Eastern time, a number of different Google services went offline. Many of these services included: Google Ads Google AdSense Google Analytics Google Search Console Google My Business YouTube Google Play Firebase Gmail Google Apps/Workforce Admob If you tried to login, you’d get a some kind of 502 error or blank screen. Fortunately, everything …

Google Services Went Down Including Google Ads, Google Analytics And More Read More »

On August 26, Google announced that it has launched a new AdSense reporting page, which will be rolling out within the next two weeks. Google has removed all AdMob and YouTube reporting data with the exception of billing and payments data. The company has also restricted data over the last three years for all AdSense …

With Google’s New AdSense Reports Page, It’s Easier To Toggle And Visualize Data Read More »

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital …

How Google, The Digital Marketer, Is Adapting To Cookie Restrictions And Data Privacy Read More »

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that …

Google Moves To Simplify, Standardize Content Policies For Publishers Read More »

Back in 2017, Google agreed to provide refunds to select advertisers using DoubleClick Bid Manager (it is now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. It was reported that hundreds of marketers were eligible. But, according according to the Wall Street Journal (WSJ), there was …

Class-Action Lawsuit Accuses Google Of Improperly Withholding Refunds For Ad Fraud Read More »

Google is now facing their third significant antitrust fine in the EU.  This fine is penalizing Google for 1.49 billion euros ($1.69 billion) for “abusive practices in online advertising” involving publisher contracts surrounding AdSense for search. The fine “takes account of the duration and gravity of the infringement. . . . [and] has been calculated on the …

Google Fined Another $1.7 Billion By EU For ‘Abusive’ AdSense Publisher Contracts Read More »

More transparency is being built into the political ads and advertisers running campaigns on Google’s ad networks.  After updates were made to its political ad policies in May, which enforces new ID requirements for anyone purchasing political ads, the company is now sharing its first transparency report focusing solely on political ads, as well as a …

Google’s Political Ad Transparency Report & Library Offers More Accountability Around Election Ads Read More »

Dan Shure, SEO consultant and podcast host, has noticed that there is a fairly large uptick in how many pre-roll and mid-roll ads are being served on YouTube videos that he watched over the last week. Shure had logged into his Google account, and noticed that YouTube delivered six different ads during a 17 minute video from …

Is YouTube Serving Up More Pre-Roll & Mid-Roll Video Ads? Read More »

Google’s Ad Settings feature has been updated to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. The changes let users turn off some of the interest signals that Google uses for targeting ads.  You can find the options in the “Personal info …

Google Updates ‘Ad Settings’ Which Allows Users To Turn Off Targeting Signals Read More »