The California Consumer Privacy Act (CCPA), which was announced in 2018, has finally rolled out. Unfortunately, it has caused confusion among Facebook ad buyers. They are scrambling to grapple with the vaporizing of data and targeting for California audiences, while at the same time scratching their heads over what compliance actually mean. CCPA is a […]
A number of different brands are joining the Stop Hate for Profit Facebook ad boycott. Advertisers are being asked to pause their ad spend on both Facebook and Instagram in July, saying that the social media platform is tolerating racism and hate speech, “turned a blind eye toward voter suppression on their platform.” According to reports, over 100 […]
Have you had one of those moments when you’re watching TV, and you see a car commercial on. Then, you get up with your phone to do something, and you suddenly have a sense of deja-vu. You’re watching the same ad on your phone. This scenario of multidevice campaigns, coordinates with your television program watching. […]
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. Included in the platform is an ad server that’s designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and […]
Facebook has updated and changed its terms of service and data policy. This change is part of an effort to make the companies privacy policies and tools more accessible and easier to use. For the company the idea behind this is to make things “clearer.” Facebook isn’t asking for “new rights to collect, use or share your […]
This week, DeepIntent is launching a private beta of a new feature called Verified Ads, which checks whether submitted political ads originate from a genuine, US-based advertiser. The company says that, to its knowledge, this is the first verification layer by a DSP to weed out ads by foreign or other mysterious actors, although other kinds of ad quality […]
Twitter is joining the likes of Facebook, Instagram and Youtube in publicly displaying how many views each video on its platform has received. The announcement was announced on Monday, December 11. According to a Twitter spokesperson, these view counts appear on both organic videos and video ads, but not on pre-roll ads. We’re adding view […]
LinkedIn announced a closed beta for testing video ad units as Sponsored Content. The announcement came just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. Currently, […]
It seems as though Twitter made a bit of a mistake. For over a month, Twitter made the mistake of incorrectly measuring brands’ video ads running on Android devices and overcharged advertisers as a result The company said this on Thursday in an emailed statement: We recently discovered a technical error due to a Twitter product […]