It seems that Pinterest’s ad marketplace is getting bigger than it once was. According to the Wall Street Journal, it’s been reports today that Pinterest has opened up their advertising platform to the United Kingdom, allowing them to use the self-service platform to purchase ads for the millions of UK Pinterest users. The pinning social network has […]
It was reported yesterday that Twitter won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season. Originally, Facebook, Amazon and Verizon were reported as the front-runners to be able to stream games live digitally, but then Facebook dropped out last week. It looked like Twitter was left on the […]
Although it’s been in the works for a while, it looks like Twitter is finally joining the universal tracking tag bandwagon. The universal website tag is now available to all advertisers. Rather than having to add a separate code to track every conversion event and having to build separate tailored audiences, advertisers will have to […]
Square, a local commerce platform has announced that it was integrating Facebook advertising into their growing CRM suite. Square is calling it “Customer Engagement.” Facebook Ads now joins email marketing as part of an growing toolset that’s layered on top of Squares core payments and POS services for local businesses. A feature of the Facebook integration is one […]
Facebook announced their new montage-video product for small businesses, Your Business Story. It was mentioned in the same post that the company now has three million advertisers. So, what is Your Business Story? In shot, it is a video production tool that allows local businesses to combine still images and music to quickly create videos: To […]
There’s been quite a lot going on with Instagram’s advertising business this year. The company rolled out new ad formats that could contain links, expanded the length of its video ads, and even made it easier for advertisers of any size to buy its ads and target those ads. Because of these actions taken by Instagram, they […]
In a report from TechCrunch last Wednesday, ads could begin showing up in Facebook Messenger within the next few months. According to TechCrunch, they claim they have a document that Facebook sent to some advertisers that announces that business will be able to send advertisements to customers via Messenger in the second quarter of this year. If […]
On Wednesday, January 10th, Twitter introduced its new timeline, the very timeline that was rumored to have made the #RIPTwitter hashtag trend on the social platform. It was this trend that also caused Jack Dorsey, Twitter’s CEO, to jump into the fray to quell users’ fears that Twitter was giving up what makes it different and unique, and […]
Have you heard of a thing called scroll blindness? It is the “state by which a human being is blind to meaningful information as the information is going by too fast or in too complex a form.” It’s basically the new banner blindness, “where visitors to a website consciously or subconsciously ignore banner-like information, which can also […]
Remember when Twitter branded emojis launched last year? Now, the company is gearing up with emoji for grands looking for even wider distribution in a big way. There is a report by AdWeek that says Twitter’s $1 million price tag on newly branded emoji for top brands include the likes of Coke, Starbucks, Spotify and Dove. These brands partnered with […]