In case you didn’t know, in-market audiences are a fairly new addition to the paid search world. In-market audiences are audiences that Google/Bing have deemed to be in the market for a specific product, based on intent signals from their browsing history. Essentially, in-market audience are more like to convert than your average user. The […]
I’m sure everybody has had campaigns spend a little more money than they expected, and you didn’t known until a while later. Having your campaign underspend or overspend is never fun, but even PPC experts aren’t infallible. If there is a change or an issue that comes up, I think we all would like to […]
A/B testing is an essential part of a successful AdWord campaigns. A while back, Daniel Gilbert shared an A/B testing script, which enables you to set up control and experiment campaigns that are alternately paused and resumed, and then emails you when the test has significant results for click-through rate (CTR) or conversion rate (CR). But, if you […]
When it comes to AdWords label functionality, it can be quite overwhelming at times. Manually labeling a lot of ads or keywords is a task that nobody would want to do willingly. So here’s an example – after making a bid adjustment, and label some keywords in an ad group, you realize you can’t see […]
When it comes to AdWords, we know that there tons of scripts out there for us to utilize with our campaigns. In this case, we’re talking more specifically about Auction Insights, and the Brainlabs Auction Insights script. Changes to Adwords aside, it’s good to spruce things up. Optimization is an infinite process, as we all […]
Recently, there was news making its rounds that AdWords can now spend up to double your campaign’s daily budget… which is can be irritating. But luckily, there is something we can do to combat this! For most campaigns, it would probably be recommended not using budget caps at all. It’s better to control spend by bids (ROI) […]
When it comes to the following script, the idea came to Daniel Gilbert from an account his employer was running for a financial client. His employer wanted to know what was the most popular queries were for a particular competitor. After some analysis, they discovered what “complaints” was the most common associated word. That info was quite […]
Have you ever been frustrated at the amount of time you have to spend creating PPC reports? You’re not the only one who has. Luckily, there’s something that can you can do to help deal with it, namely, an AdWords script that was written by Frederick Vallaeys! When Vallaeys was at a conference recently, the severity of the reporting […]
Since most of us have run an AdWords account before, it’s obvious why being able to copy labels between levels is really awesome. When you’re using a typical account, you’ll be dealing with hundreds or even thousands of campaigns. Within each of them, there can be thousands of ad groups and keywords. If you don’t […]
I’m sure by now, you’ve been hearing about the news surrounding advertisers pulling their ads from YouTube due to being displayed next what they considered offensive content. If you’re an advertiser, you could just simply pull ads from YouTube’s ad network, but there’s another option now available! There’s a script to help you! A few […]