There are account managers who like using the same keyword in multiple match types in their accounts so they can get better bed control or show more relevant ads for queries that are closer to the keywords. In order to execute the strategy right, bids for each match type have to be kept at a […]

We are less than a month away from Christmas, and we all will defiantly more busy this time of year.  Even with the extra busy that we will be experiencing, we have to make sure we don’t make any mistakes.  It’s pretty easy to make mistakes this time of year because of that. This is […]

If you’re an advertiser who’s using something like AdWords, you know there’s going to be a lot of ad copy being written.  With the recent release of expanded text ads, we’re provided with 45 additional characters for AdWords ads, which can be used to give searchers more context to make decisions.  But with extra characters comes […]

For anybody who uses shared campaign negative lists, you know that they can be quite useful for making sure that all of your campaigns are excluding the same terms.  Constantly mining search query reports means you’ll constantly be finding new negatives, after all. You’ll find that there are shared lists for campaign placement exclusions as well, […]

Google made an announcement that they are going to be adjusting how Dynamic Search Ads are triggered over the next few months. Ultimately, they want to improve ad relevance on search queries.  This is from that announcement: For example, ads that point to a landing page about iced coffee makers will be less likely to show […]

The other month, an article was written by Daniel Gilbert that showed us how to check that you’re not still showing ads for last year’s deals.  But here’s a question that many people may have – What if you’re not showing any ads at all? In cases like this, it’s always a good idea to start with simple explanations […]

Any well-versed AdWords user could tell you, there are plenty of custom AdWords scripts that you can implement into your campaigns to make them work better, or to make things easier for you.  There are scripts that enable hourly dayparting, and even ones that update bids based on the weather. In this post, you’ll find a really cool Anomaly […]

All of us are capable of it, and it sucks when we finally find out that we’ve done it.  In our haste to get all of our PPC stuff set up, we either didn’t check our own work, or we forgot to update things we thought we do a year later. Everybody’s done it.  You […]