Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operations, marketing, sales, HR, and client performance. In this episode, we talk about how he sets the agency’s goals, where granularity fits in, and how others can set and track [...]
In this Hubspot video, Scott Baradell sits in to teach us how he successfully made the transition from traditional PR to digital marketing. He explains why he moved from PR to a full menu of digital services, how his processes and team structure changed to account for this transition, and why PR and digital marketing [...]
The Developer Agency Panel discusses growth, recruitment and retention, in Developer Agencies. It continues from Part 1 (link here) where we discussed the obstacles Developer Agencies face on their path to success, measuring return on investment and the role a Developer Agency plays in a client’s journey.
The Developer Agency Panel discusses the various obstacles Developer Agencies face on their path to success, measuring return on investment and the role a Developer Agency plays in a client’s journey.