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Category: Agile Marketing

Improving Client Satisfaction Through Agile Marketing Approaches

In our fast-paced and ever-changing marketing landscape, flexibility and agility is an important aspect we should always focus on. An overly rigid marketing plan can prevent you from responding quickly to new opportunities or changes in the market. That’s why agile marketing has become an important approach for marketers and agencies looking to improve campaign […]

How To Lead People Effectively On Agile Marketing Teams

Is your business moving over to agile marketing? Do you manage a team in that business, and now you’re starting to be left in the dust since the direct reports you got are now going to different agile teams? Where do you now fit in now that there has been this kind of paradigm shift? […]