A veteran entertainment journalist, Michael Lewittes, and Search Engine Land writer, Barry Schwartz, sit down to discus how Michael was able to work through a number of Google search algorithm updates.

Throughout the year, Google is constantly updating their search engines, but a vast majority of the time, they are too small to notice. That doesn’t mean that the updates will always be small ones. Once in a while, you’ll hear about updates that are bigger than the others. These bigger updates are fundamental enough to […]

In the SEO industry, there seems to be an odd trend with many SEOs. A good number of them tend to blame a Google algorithm update for the decline of their ranking. Once this conclusion has been reached, they wonder which ranking factor is at fault, but realistically, this is not the right way to […]

For those who don’t know, Core Web Vitals is a set of performance metrics can highlight aspects of web page development that affects the User Experience. In 2021, Google will be making Core Web Vitals ranking factors a part of the Page Experience Update. Basically, score values change depending on how users interact with web pages. […]

The Google May 2020 core update that started to roll out on Monday, May 4, has now finished rolling out. Google announced “the May 2020 Core Update rollout is complete” via Twitter on Monday. Here’s the tweet: According to Google, the rollout of this core update would take approximately “one to two weeks to fully roll out.” […]

On May 4, Google announced that it is rolling out a new core update, the May 2020 core update. This is the second core update of the year. The first core update was in January 2020. This means that it has been about three months since the last update, where Google historically has released a […]

On the morning of January 13, Google announced on the @SearchLiaison Twitter handle that it is rolling out the first core update of 2020. Generally, Google will roll out these algorithmic updates every few months or so. Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called […]

According to an announced made by Google on Monday, BERT, the natural language processing algorithm is now coming over to 70 languages globally. BERT was originally applied to featured snippets in languages other than English. BERT is designed to better intent behind a user’s query and in search engines with Google saying that 10% of all […]

SEOs need to, and have to, keep adapting to ranking shifts that happen when Google’s now roughly-quarterly core algorithmic updates roll out. Although Google has said in the past that there isn’t any fix for a site that becomes negatively impacted by these sorts of updates, any good SEO won’t just sit there twiddling their thumbs. […]

Last year alone, over 3,200 changes were made to Google’s search system. This came out of Google’s blog post on keeping its search results relevant and useful. On average, Google makes a number of changes to search every day, and the 3,200 would equate to several a day. Google wrote, “Our search algorithms are complex math […]