Regarding Google algorithms, there is a difference between how they treat local and organic. In this episode of Whiteboard Friday, we'll get the scoop on what factors drive the local algorithm and how it works from local SEO expert, Joy Hawkins.
Last year alone, over 3,200 changes were made to Google's search system. This came out of Google's blog post on keeping its search results relevant and useful. On average, Google makes a number of changes to search every day, and the 3,200 would equate to several a day. Google wrote, “Our search algorithms are complex math [...]
According to what a Google engineer told The Guardian, changes were made to the search algorithm in response to real-life crises. A senior search engineer at Google, Pandu Nayak, said that the Google algorithm can recognize when bad events are taking place. During such events, Google will increase the weight of 'authority' signals in an [...]
It has been confirmed by a Google spokesperson that Google has not pushed out a new core search update and no infrastructure changes were pushed out around the March 2019 core update or the more recent de-indexing bugs that happened last month. Last week, there was some chatter of a possible Google algorithm update. Google said that if there [...]
Understand how the Amazon algorithm works exactly. Join this sponsored SEJ ThinkTank webinar as they bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
At one point, Bobby Lyons and SEO expert, Gregory Gromov, once referred to the Google algorithm updates and tests as "Google storms." According to Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you over, you know it's time to right the ship. A Google algorithm update [...]
It was reported earlier this month about the significant chatter surrounding a Google algorithm update. Now, it looks like there's another update to report to you this week. On Tuesday of this week, there had been early signals of a Google update. These signals spiked on Thursday, and still have yet to ebb. It seems that the webmaster and SEO [...]
Google's newest version of one of their big algorithms, Panda 4.2, was released on July 18, 2015. Everything seemed okay at first, but around August 14th, there was some speculation that the Panda 4.2 update was reversed or greatly changed. Even though we knew that it would take several months for Panda 4.2 to roll out, and because of [...]