Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Taking Amazon Advertising to the Next Level

Whatever stage you are at with Amazon, advertising plays a very significant role in generating brand awareness and initial/additional sales. In this Hubspot webinar, they will discuss: Optimizing your keywordsOptimizing your ACOSStructuring your campaigns for successOrganising your campaigns into portfoliosGetting the best out of Sponsored Brand Ads (SBAs) and Sponsored Display Ads (PDAs). https://www.youtube.com/watch?v=PLezBD9LTe0

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Amazon Continues To Chip Away At Google’s Search Ad Dominance

In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon's share of the search advertising market is expecting to grow as Google's shrinks [...]

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Amazon’s High-Flying Advertising Growth Levels Out

Amazon's advertising business has had its second $3 billion quarter in the second quarter of 2019. The first was during the holiday fourth quarter last year. A $3 billion quarter during an off-holiday is pretty good for sure, but it seems that their growth is coming back down to earth. Second-quarter ad revenue increased 37% [...]

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Moving From Vendor To Seller On Amazon? What Do You Need To Know?

Amazon seems to always having the long view. It's hard to imagine that Amazon's domination of e-commerce will change anytime soon, the company is setting their sights on challenging other giants. In this case, those giants include Walmart, Costco and Target. Amazon is ready to implement a rumored change to force smaller vendors (these are [...]

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Amazon Adds Customer Acquisition Metrics For Display, Video, Sponsored Brands Campaigns

New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first [...]

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Amazon Adopts MRC Viewability Standard For Conversion Attribution

This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. [...]

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What Amazon Advertising’s Big 2018 Advancements Will Mean For 2019

It looks like 2018 will be the year Amazon will be remembered for their advertising business.  It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share.  If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser [...]

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