Amazon sells a lot of products everyday on their website everyday. But one of the most adopted search ad formats is Amazon’s Sponsored Products, so it’s good to make sure that, as an advertiser, you understand the value that these types of ads have. The part of the product ordering process that goes from click-to-order […]

Whatever stage you are at with Amazon, advertising plays a very significant role in generating brand awareness and initial/additional sales. In this Hubspot webinar, they will discuss: Optimizing your keywords Optimizing your ACOS Structuring your campaigns for success Organising your campaigns into portfolios Getting the best out of Sponsored Brand Ads (SBAs) and Sponsored Display […]

In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon’s share of the search advertising market is expecting to grow as Google’s shrinks […]

Amazon’s advertising business has had its second $3 billion quarter in the second quarter of 2019. The first was during the holiday fourth quarter last year. A $3 billion quarter during an off-holiday is pretty good for sure, but it seems that their growth is coming back down to earth. Second-quarter ad revenue increased 37% […]

Amazon seems to always having the long view. It’s hard to imagine that Amazon’s domination of e-commerce will change anytime soon, the company is setting their sights on challenging other giants. In this case, those giants include Walmart, Costco and Target. Amazon is ready to implement a rumored change to force smaller vendors (these are […]

Amazon, Google and Facebook are three of the top ad platforms in the US, and together, they earn about 70% of all digital ad dollars spent according to eMarketer. 68.1% of digital ad spending is collected by these three companies, according to the latest estimates by the firm. It’s comparable when mobile advertising is broken […]

Now, the Amazon advertising platform is very exciting. It is the third largest; it is only behind Google and Facebook. And you combine that with the fact that the shoppers on Amazon, they are there, ready to buy, ready to make a purchase, and that it has actually surpassed Google for product searches — it […]

New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first […]

This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. […]

It looks like 2018 will be the year Amazon will be remembered for their advertising business.  It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share.  If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser […]