There are some who feel that Amazon wants to turn Alexa-enabled devices into vehicles for advertising. According to the Amazon VP, the answer to this would be no. Last week at Fortune magazine’s conference in California on Most Powerful Women Next Gen,” Toni Reid, Amazon VP of Alexa experience and Echo devices, pointed out the […]

On September 5, Amazon announced that it is unifying its disparate ad products and systems under on brand – Amazon Advertising. The brand says that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. This move […]