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Amazon Internal Data Suggest ‘Voice-Commerce’ Virtually Nonexistent

Over the past two years, a number of consumer studies that were released found that a significant numbers of smart speaker owners are engaged in "voice commerce."  But, there is a new report that is apparently based on internal Amazon data that indicates something different - smart speakers owners aren't engaging in voice activated commerce. [...]

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Amazon to Give Prime Customers Free Access To Paid Alexa Skills Content

Amazon is continuing to expand the benefits of its Prime membership as an acquisition and customer retention tool.  At this point for the company, Prime has become a critical program of theirs, currently covering over 60 percent of US Amazon shoppers.  These members spend almost 2 times as much annually as non-Prime members do. Aside from [...]

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VoiceLabs Launches Audio Ads For Alexa Skills

VoiceLabs, a voice analytics company introduced audio ads for Alexa, which is meant to help developers make money off their "skills."  According to the company, these sponsored messages are "native voice" audio ads, specifically optimized for Alexa and potentially other voice assistants. Adam Marchick, CEO of VoiceLabs, said that they had extensively tested the new, interactive format [...]

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Amazon Controls 70% Of Digital Assistant Device Market [eMarketer]

Based on a new analysis and forecast from eMarketer, Amazon owns 70 percent of the “Voice-Enabled Speaker Market.” According to the firm, more than 35 million people in the US will be using one of these stand-alone devices at least monthly in 2017. Even more, 60 million in the US is going to use digital assistants on [...]

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Are You Ready? Bot-To-Bot Marketing Is Coming Soon

A new marketing channel has been emerging over the last year or so, and this channel revolves around bots and intelligent agents. These bots and agents includes voice-based intelligence like Google Home’s Assistant or Amazon’s Alexa, and chatbots that will interact through text conversions.  Marketers are starting to plan their conversational strategies and logic for this channel. [...]

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Over 30 Million ‘Voice-First’ Devices In US Homes By Year End [Report]

According to one estimate, there are currently 8.2 million US homes with Amazon Echo/Alexa devices. VoiceLabs says that Google has sold anywhere between 400,000 and 500,000 of their Google Home devices since it first came out. Based on these two estimates, Home and Echo have made a market that is approaching nine million "voice-first devices."  This doesn't [...]

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