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Amazon Tops Google In Q3 Smart Speaker Market Report

Canalys, a market research firm, has reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. The company says that Google was responsible for 3.5 million units compared with Amazon's 10.4 million. Alibaba cam in second with 3.9 million. During Q3, shipments of 28.6 million smart [...]

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Amazon VP Reaffirms: ‘No Plans’ For Ads On Alexa Devices

There are some who feel that Amazon wants to turn Alexa-enabled devices into vehicles for advertising. According to the Amazon VP, the answer to this would be no. Last week at Fortune magazine's conference in California on Most Powerful Women Next Gen," Toni Reid, Amazon VP of Alexa experience and Echo devices, pointed out the [...]

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What Email Marketers Should Know About Alexa’s Latest Feature

It is now possible to check your email on your Alexa device. On December 10, Amazon announced some new Alexa capabilities.  One of the big capabilities was the ability to read and delete email.  Amazon also enabled location-based reminders and routines (which is tied to the smartphone Alexa app), as well as other incremental local search [...]

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Amazon Internal Data Suggest ‘Voice-Commerce’ Virtually Nonexistent

Over the past two years, a number of consumer studies that were released found that a significant numbers of smart speaker owners are engaged in "voice commerce."  But, there is a new report that is apparently based on internal Amazon data that indicates something different - smart speakers owners aren't engaging in voice activated commerce. [...]

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Amazon to Give Prime Customers Free Access To Paid Alexa Skills Content

Amazon is continuing to expand the benefits of its Prime membership as an acquisition and customer retention tool.  At this point for the company, Prime has become a critical program of theirs, currently covering over 60 percent of US Amazon shoppers.  These members spend almost 2 times as much annually as non-Prime members do. Aside from [...]

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VoiceLabs Launches Audio Ads For Alexa Skills

VoiceLabs, a voice analytics company introduced audio ads for Alexa, which is meant to help developers make money off their "skills."  According to the company, these sponsored messages are "native voice" audio ads, specifically optimized for Alexa and potentially other voice assistants. Adam Marchick, CEO of VoiceLabs, said that they had extensively tested the new, interactive format [...]

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