Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Amazon Adds Customer Acquisition Metrics For Display, Video, Sponsored Brands Campaigns

New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first [...]

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Amazon Adopts MRC Viewability Standard For Conversion Attribution

This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. [...]

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What Amazon Advertising’s Big 2018 Advancements Will Mean For 2019

It looks like 2018 will be the year Amazon will be remembered for their advertising business.  It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share.  If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser [...]

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Google Home Wins Smart Speaker IQ Test But Siri Beats Alexa And Cortana

The results of Loup Ventures annual "smarkt speaker IQ" test has now been published, and the surprise winner is Google Home.  According to the results, Apple's HomePad and Siri bested Alexa and Cortana, which is quite a surprise. 800 questions was asked to the virtual assistants, and then graded based on whether the question was understood [...]

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Amazon VP Reaffirms: ‘No Plans’ For Ads On Alexa Devices

There are some who feel that Amazon wants to turn Alexa-enabled devices into vehicles for advertising. According to the Amazon VP, the answer to this would be no. Last week at Fortune magazine's conference in California on Most Powerful Women Next Gen," Toni Reid, Amazon VP of Alexa experience and Echo devices, pointed out the [...]

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Study Finds 61 Percent Of Electronics Reviews On Amazon Are ‘Fake’

Quite a few consumers rely on product reviews in order to make online purchase decision.  But which of these reviews are real?  Are they reliable?  According to a recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. In an analysis by the Washington Post, a majority of reviews in [...]

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What Email Marketers Should Know About Alexa’s Latest Feature

It is now possible to check your email on your Alexa device. On December 10, Amazon announced some new Alexa capabilities.  One of the big capabilities was the ability to read and delete email.  Amazon also enabled location-based reminders and routines (which is tied to the smartphone Alexa app), as well as other incremental local search [...]

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How To Navigate Amazon’s Sponsored Brand Ads Updates

Recently, Amazon announced a number of updates to Sponsored Brand Ads (formerly Headline Search Ads) additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights. The intentions behind these updates are simple - to increase reach, efficiency, and overall performance of an already lucrative, albeit highly competitive, ad type. This could possibly be a really good [...]

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Survey: People Plan To Use Amazon 3-To-1 Over Google For Holiday Shopping

Take all surveys with a grain of salt, as there is a gap between attitudes or responses and actual behavior.  With that being said, there is a new holiday shopping survey from CPC Strategy is any indication, Amazon is becoming more and more of the go-to destination for holiday shoppers. The survey was conducted by Survata among 1,500 U.S. online [...]

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