Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Amazon To Introduce Video Ads In Mobile-App Search Results

Amazon.com as begun rolling out video advertising on its smartphone apps.  Right now, almost all search results yields a graphical ad unit at the top of the SERP.  Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for [...]

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Teikametrics Adds Hourly Bidding Optimization For Amazon Advertising

On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually [...]

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Amazon Extends Sponsored Products To AmazonFresh For CPG Brands

Amazon's Sponsored Products advertising format is expanding to AmazonFresh brands.  The news of this expansion went out to partners on Thursday via notification by Amazon. With this, brands will be able to add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to new or existing Sponsored Products campaign. Sponsored Products will [...]

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Amazon Seller Gets Busted By FTC For Buying Reviews

The FTC (Federal Trade Commission) announced a settlement with Cure Encapulations, an Amazon seller, that bought fake reviews of its product, a weight-loss supplement.  The company reportedly purchased the fraudulent reviews from AmazonVerifiedReviews.com. AmazonVerifiedReviews.com had been sued by Amazon itself in 2016, along with a number of other fake review vendors.  According to the suit by Amazon, “[AmazonVerifiedReviews.com’s] website claims [...]

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Amazon Adds Customer Acquisition Metrics For Display, Video, Sponsored Brands Campaigns

New metrics have been introduced by Amazon that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). The segment includes ad-converting customers that purchased a brand’s products on Amazon for the first [...]

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Amazon Adopts MRC Viewability Standard For Conversion Attribution

This week, Amazon announced that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits. [...]

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What Amazon Advertising’s Big 2018 Advancements Will Mean For 2019

It looks like 2018 will be the year Amazon will be remembered for their advertising business.  It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share.  If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser [...]

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Google Home Wins Smart Speaker IQ Test But Siri Beats Alexa And Cortana

The results of Loup Ventures annual "smarkt speaker IQ" test has now been published, and the surprise winner is Google Home.  According to the results, Apple's HomePad and Siri bested Alexa and Cortana, which is quite a surprise. 800 questions was asked to the virtual assistants, and then graded based on whether the question was understood [...]

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