Amazon’s advertising business has had its second $3 billion quarter in the second quarter of 2019. The first was during the holiday fourth quarter last year. A $3 billion quarter during an off-holiday is pretty good for sure, but it seems that their growth is coming back down to earth. Second-quarter ad revenue increased 37% […]
This year’s Amazon’s Prime Day is a hard start to the back to school shopping season. The bigger trend is that Prime Day isn’t confined to just Amazon anymore. It’s gone from just Amazon to the entire retail industry in general Shopping interest has increased across multiple marketing channels, including Google search. Steve Costana and […]
It has been another year for Amazon’s Prime Day event. Amazon has reported that it was the biggest shopping even in the company’s history. The sales that came out of Prime Day totaled more than the company’s 2018 Black Friday and Cyber Monday revenue combined. “Prime members purchased more than 175 million items throughout the […]
Amazon seems to always having the long view. It’s hard to imagine that Amazon’s domination of e-commerce will change anytime soon, the company is setting their sights on challenging other giants. In this case, those giants include Walmart, Costco and Target. Amazon is ready to implement a rumored change to force smaller vendors (these are […]
Amazon, Google and Facebook are three of the top ad platforms in the US, and together, they earn about 70% of all digital ad dollars spent according to eMarketer. 68.1% of digital ad spending is collected by these three companies, according to the latest estimates by the firm. It’s comparable when mobile advertising is broken […]
The FTC, after almost two years of investigation and intense lobbying, closed its antitrust investigation of Google in January 2013. Google was able to make some concessions, and even escaped significant penalties. At the time, FTC Chairman Jon Leibowitz said, “The law protects competition, not competitors.” But from the moment the decision was made, critics […]
SEMrush, a competitive intelligence platform utilized by search marketers, has has launched a new product called Sellerly specifically for Amazon sellers. Recently, SEMrush, which got $40 million in funding, was able to expand beyond Google, Bing and Yahoo insights. Sellerly announced on May 20 that they would give Amazon sellers the ability to split test product […]
Now, the Amazon advertising platform is very exciting. It is the third largest; it is only behind Google and Facebook. And you combine that with the fact that the shoppers on Amazon, they are there, ready to buy, ready to make a purchase, and that it has actually surpassed Google for product searches — it […]
There is a large number of surveys that focus on smart speakers, but there is some new data from Kantar Worldpanel that stands out when it comes to comparing attitudes and behaviors of Google Home and Amazon Alexa owners. The survey was conducted in late 2018, and there are two main takeaways from it. According to the […]
Amazon.com as begun rolling out video advertising on its smartphone apps. Right now, almost all search results yields a graphical ad unit at the top of the SERP. Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for […]