We’ve heard about it, we’ve been reading the news surrounding it, and now, Google has finally launched their Accelerated Mobile Pages (AMP)! But is your website ready for it?  In a column written by Paul Shapiro, you’ll get an overview of the offering, as well as how to get started with it. What is AMP though?  For those of […]

In a report by Advertising Age, Google’s AMP initiative will begin this coming Wednesday, February 24. This means that mobile users will start seeing AMP-optimized content from publishers in their mobile search results as soon as this Wednesday. We knew it was going to launch in February 2016, but it’s nice to know that there is an official date.  As […]

On January 20, Google announced an addition to a new error report found within the Google Search Console for news publishers deploying accelerated mobile pages, or AMP for short. The purpose behind AMPs is to make web pages load faster for users by cutting out the fat, so to speak, on the page, such as images, and […]

I’m sure that, with the buzz around the SEO and marketing industry going around, many of you have heard of Accelerated Mobile Pages (AMP).  The Google-backed project began picking up more steam yesterday as the companyy announced that AMP pages are going to be integrated into their search engine this upcoming February.  Since AMP will help increase page speed, […]