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Google Is Testing AMP Results In Desktop SERPs

Google has been spotted serving AMP pages in desktop search in waht seems to be a glitch or possibly a test. What's bigger is that it seems that the size of the images shown for AMP results have changed as well. The following images is an example shared by Christian Oliveira on Twitter: He replicated [...]

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Gmail App Adds AMP For Email Support For Android And iOS

According to Google, the Gmail app for Android and iOS will be rolling out support for AMP for Email, a dynamic content feature that will let users interact directly within emails. This update is available to G Suite editions and will be set to "on" by default. Anybody who views emails through a third-party app will [...]

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Google Testing AMP Label In Search ads

Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year.  The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running [...]

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Google Will Require AMP And Canonical Pages To Match As Of February 1, 2018

According to Google, beginning in February 2018, Accelerated Mobile Pages (AMP) and canonical pages have to match or have very "close parity."  Any AMP pages that don't match the content of canonical pages “will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP.” For some time now, content parity has been [...]

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Google AMP Might Be Right for Your Site – Here’s Why

Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Brought to you by Stone [...]

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Google Announces AMP Speed And Viewability Enhancements For Ads

On August 21, Google's Amp (Accelerated Mobile Pages) group announced some enhancements to ads served in AMP.    The project has entered the second phase of the intended 3 phase plan for supporting comprehensive advertising functionality in AMP. Phase one focused on basic support for ads within AMP.  Phase two will focus on speeding up AMP ad [...]

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Breaking News: When AMP Goes Through The Roof

Over the last year, Accelerated Mobile Pages (AMP) have been growing at a good, steady pace, going single-digit to low double-digit percentages of traffic for a number of websites. Here's an interesting trend - there are a quite a few news publishers, certain viral and breaking stories are now consumed in the AMP format most [...]

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Google Tells Us How To Remove Your AMP Content From Google Search

A brand new help document has been created by Google and added to their developer section, which explains how publishers and webmaster can remove AMP content from showing up in search results.  Even though Google doesn't really want you to stop this from happening, but in the even that you decide that AMP isn't driving the metrics you wanted [...]

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