AMP

Google Discover Is Getting Web Stories

On October 6, Google announced that Web Stories is coming to Google Stories. Web Stories was formally known as AMP Stories. Google said that “the Stories carousel, now available in the United States, India and Brazil at the top of Discover, helps you find some of the best visual content from around the web. In …

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Google Search Console Is Now Able To Help Fix AMP Signed Exchange Problems

In an announcement, Google’s Search Console has been upgraded so that it can now support reporting on issues regarding AMP and signed exchanges. With signed exchanges (SXG), they can be used with AMP so that real publisher URLs will be shown, and not the Google AMP cache URL when AMP articles are being served. What …

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What Will Publishers Do When Google Lifts The AMP Restriction On Top Stories?

With the AMP restriction on its Top Stories sections being lifted by Google next year in favor of page experience factors, this means that the framework’s exclusive benefit will be opening up as well – eligibility for increased visibility and traffic from the Top Stories carousel. Resources are needed in order to maintain AMP pages, …

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Google Is Testing AMP Results In Desktop SERPs

Google has been spotted serving AMP pages in desktop search in waht seems to be a glitch or possibly a test. What’s bigger is that it seems that the size of the images shown for AMP results have changed as well. The following images is an example shared by Christian Oliveira on Twitter: He replicated …

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Gmail App Adds AMP For Email Support For Android And iOS

According to Google, the Gmail app for Android and iOS will be rolling out support for AMP for Email, a dynamic content feature that will let users interact directly within emails. This update is available to G Suite editions and will be set to “on” by default. Anybody who views emails through a third-party app will …

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Google Testing AMP Label In Search ads

Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year.  The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running …

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Google Will Require AMP And Canonical Pages To Match As Of February 1, 2018

According to Google, beginning in February 2018, Accelerated Mobile Pages (AMP) and canonical pages have to match or have very “close parity.”  Any AMP pages that don’t match the content of canonical pages “will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP.” For some time now, content parity has been …

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