Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Brought to you by Stone […]
With more people adopting AMP on their sites for speeding up mobile pages, measurement has begun to lag. This is quickly changing though. When a visitor who came to an MP-enabled page, and then a non-AMP page of a site was counted as two separate people, according to Google Analytics. Back in May, Google fixed the double-counting issue […]
On August 21, Google’s Amp (Accelerated Mobile Pages) group announced some enhancements to ads served in AMP. The project has entered the second phase of the intended 3 phase plan for supporting comprehensive advertising functionality in AMP. Phase one focused on basic support for ads within AMP. Phase two will focus on speeding up AMP ad […]
Over the last year, Accelerated Mobile Pages (AMP) have been growing at a good, steady pace, going single-digit to low double-digit percentages of traffic for a number of websites. Here’s an interesting trend – there are a quite a few news publishers, certain viral and breaking stories are now consumed in the AMP format most […]
A brand new help document has been created by Google and added to their developer section, which explains how publishers and webmaster can remove AMP content from showing up in search results. Even though Google doesn’t really want you to stop this from happening, but in the even that you decide that AMP isn’t driving the metrics you wanted […]
Twitter has begun linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps. They are shifting more and more way from standard mobile web pages, giving publishers another reason to pay attention to how their AMPS are displayed and perform. There hasn’t been any public announcements from Twitter about the change since since Google […]
These days, we live in a world of mobile. Because so many people are using mobile devices and smartphones, site owners have to think about how quickly their web pages are loading in order to satisfy the user. On top of that, the effects of slow page speed have been correlated to a decease in overall […]
A report was released this week by Chartbeat that quantifies the benefits of faster mobile page-load times, and specifically, publisher usage of Google AMP and Facebook Instant Articles (FIA). The report, which is called “The New Speed of Mobile Engagement,” seeks to answer some general questions about the formats: Does improving page load time positively impact readership […]
In July of 2016, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. And now, Google wants to make AMP the standard for ads across the mobile web. “Things written in AMP, even if they are ads, cannot have poor performance,” said AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday. “Everything […]
There is a new report from RankRanger, a toolset that tracks Google results, shows that the AMP results that appear in the Google News section for mobile users have more than doubled in the past several days. About a week ago, AMP content was showing in Google News for about 30 percent of the news results, […]