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Back in the days before we did everything on the internet regarding spending money (like shopping and paying for products and services and the like) when it came to tracking ad effectiveness, we had to ask customers how they heard of us. Was it from a newspaper ad? Magazine? Television? But now, with the advent …
How Agencies Are Using Call Tracking So They Remain Indispensable To Clients Read More »
Amazon sells a lot of products everyday on their website everyday. But one of the most adopted search ad formats is Amazon’s Sponsored Products, so it’s good to make sure that, as an advertiser, you understand the value that these types of ads have. The part of the product ordering process that goes from click-to-order …
In an announcement made on April 6, Foursquare and Factual said that they were merging. Although terms weren’t disclosed, the companies reported that their combined revenue would be $150 million. A majority of that would probably be Foursquare’s. This new merger will have over 400 employees, although there will be a small reduction in force due …
Foursquare And Factual Merge, CEO Shim To Lead Combined Company Read More »
A new suite of marketing tools for podcast advertisers have been released by Spotify, which now makes it possible to view impressions, frequency, reach and audience demographic information for the ads. The announcement came out on January 8. The metrics tools are supported by Streaming Ad Insertion (SAI), Spotify’s new podcast ad technology, and utilizes …
Spotify Podcast Ads Can Now Track Impressions, Reach And Audience Data Read More »
Parse.ly, a content marketing and analytics provider, has rolled out the first generally available release of Parse.ly Conversions. This will allow marketers to address content attribution challenges of conversion reporting. It lets users select different attribution models for assigning credit to content. This solution includes features like labels that can be applied to categorize conversion …
Parse.ly Looks To Solve Content Marketing Attribution Challenges Read More »
For the folks who are working in ad operations and PPC, the VLOOKUP function (and even its counterpart, HLOOKUP) has been a staple of data manipulation in Excel. After over almost 3 and a half decade, VLOOKUP is making way for a successor. Microsoft announced the rollout of XLOOKUP a new function that is designed to …
Microsoft Introduces XLOOKUP In Excel – And It’s A Big Deal For Data Reporting Read More »
During Conductor’s C3 conference last week in New York, the company plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Conductor Searchlight platform. Multi-channel content analytics are available via a closed beta for current customers. If Conductor’s plan is well executed, it could enable marketers to better understand …
Conductor Adds Audience Demographics And Social Media Analytics To Searchlight Platform Read More »
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting a new data connector for Google Sheets. Launched Thursday, AdStage for Google Sheets is an add-on that allows users to import their paid search campaigns, social campaigns and analytics data from AdStage into Google sheets with a one query. AdStage supports paid search and …
AdStage Launches Google Sheets Add-on For Cross-Channel Campaign Data Read More »
Tackling the challenges of big data is a big task, and quite intimidating. There are some tech-thinking companies who have led the charge towards analytics, metrics and measurement. Even with those companies out there, there are others who are still grounded with more questions than answers. How much data should you collect? What metrics are …
Crawl, Walk, Run And Fly: The 4 Stages Of Scaling Website Analytics Read More »
YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or …
YouTube Now Counts ‘Engagement’ For YouTube For Action Ads At 10 Seconds, Not 30 Read More »