Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

YouTube Now Counts ‘Engagement’ For YouTube For Action Ads At 10 Seconds, Not 30

YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or [...]

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IRI to Help Google Measure Offline Sales Impact Of YouTube Ads

YouTube rolled out new extensions and measurement capabilities for advertisers earlier this week.  With these ad extensions, a variety of new actions will become available (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift. One of the Google Measurement Partners that’s supporting the company’s new brand lift metrics is IRI.  Brand lift [...]

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Bring Order To Chaos: Wrangling Data For Actionable Insights

One of the most challenging issues facing brands today is producing actionable insights.  Urgency is always there, and is always pushing marketers and analysts to rush their decisions.  But it's never that simple, as urgency is only half of the problem.  We also have to deal with the waves of data from far too many [...]

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How To Capitalize On The Competitive Advantage Of Real-Time Data Analysis

With the Real-Time report in Google Analytics, users can monitor website activity as it actually occurs on your website or app.  The report is constantly getting update, while the website activity is reported only a few seconds later.  This can give marketers immediate real-time data that can provide unique and valuable insight. There are a number of [...]

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Creating Landing Pages That Convert

In order to gather leads for your business, you'll need to have a landing-page strategy.  This, like with every other marketing tactic, can be done well, or done poorly.  In order to see the greatest return on investment, businesses have to build effective landing pages, then test and optimize them to maximize conversion rates. The [...]

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CallRail Adds A Keyword Recommendation Tool To Its Phone Call Listening Platform

Year Built 1955 Dial Post Bakelite Old Phone Although most businesses keep track of customer phone calls, does something getting lost in translation? With the January 31 release of its keyword recommendation tool, Call Highlights, CallRail is offering businesses a chance to identify trends and uncover insights from their customer calls. The company says the [...]

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Four Ways To Fix The Social Data Disconnect

For a while now, for the last 15 years in fact, we've been using social data wrong.  We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together.  The fact is, they don't. Social data doesn’t prove social success. And yet most marketers use engagement [...]

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LaterPay Offers First Paywall Platform For AMP Pages

The idea behind AMP (accelerated mobile pages) is to deliver publishers' pages quickly on mobile devices.  Although getting pages downloaded to a mobile device quickly is wonderful, the stripped-own format does lack some functionality in some areas. This week, LaterPay, the German-Swiss online payment infrastructure provider, is releasing what they are calling the first AMP-enabled paywall and subscription platform, [...]

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Google Analytics Rolling Out ‘Ask A Question’ To Get Answers Instantaneously

Google began teasing using natural language to get data from Google Analytics just by asking a little over a year ago.  This functionality has finally arrived in Google Analytics and Google Analytics 360 globally. The idea behind this new function is to make it easier for people throughout an organization to be able to get information they need without having to [...]

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