In SEO, you’ll undoubtedly have access to a lot of data. It can seem really overwhelming, especially when you don’t know what to do with it in the beginning. As you learn more and more about what that data means, the more useful things you can do with that data. But what good is the […]
Some of the processes that can take up a lot of time for digital marketers are reporting and data analysis. But despite all of the time marketers spend doing this, you’d think they’d have perfected it, but alas, even marketers are still human. They make mistakes, they err. No matter how experienced you are as […]
In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail. Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without […]
A new version of Google Analytics has been release recently by Google that includes “machine learning at its core” so that it can provide ways to monitor and track key data trends. This new version of Google Analytics also alters business owners and marketers to new opportunities as well. The biggest key here is enhanced trend […]
COVID-19 has quite the impact on just about everything, from big things like business, and down to something small like personal lives. For YouTube, they recently released a brand new new set of insights into topics that have been trending during the pandemic based on what viewers have been searching for and watching all across the […]
On May 5, Google has announced the introduction of Podcasts Manager, a tool that gives podcast publishers with listening data, which includes minutes played, listening duration and other retention analytics. Google Podcasts Manager provides data on the number of listens per show and episode, number of listens per episode segment, percentage listened for each episode […]
Verint Systems, a customer engagement platform, will expand its existing partnership with Adobe, which will let Verint customers combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. By joining this data together, marketers will have more streamlined access to customer insights, which is an important element to delivering better customer […]
After 20 years of operation, Hitwise, a company that collects consumer data from numerous sources, is shutting down.According to the vague statement that the company gave on its website, citing “events outside of our control.” According to Hitwise, it was called an “unexpected turn of events.” There seems to be some unconfirmed speculation that Hitwise might […]
In an announcement, Adobe said that the general availability of real-time customer data platform (CDP) features, new goverance capabilities and new cross-channel personalization. These updates will let users pull together customer data from across the enterprise in real-time. Delivering a consistent customer experience across all interactions and touchpoints can be pretty difficult for marketers. Marketers […]
TapClicks, the marketing intelligence, analytics and workflow management platform, has acquired Megalytic, an automated client reporting and dashboard provider. TapCicks is a a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms (like Google Analytics and Facebook Insights). Now, the company can integrate its data connectors into […]