Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Salesforce To Acquire Data Analytics Platform Tableau

On June 10, Salesforce announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. This move is is another move by the CRM that delivers technology and tools that should bring better data, as well as an understanding of that data to its users. [...]

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Consumers Receptive To Mobile Ads While Watching TV, Before Bed

According to a survey from mobile ad platform Aki Technologies, consumers are more receptive to mobile ads in front of the TV and in moments before falling asleep in bed. Audience marketplace Lucid was contracted by the company to conduct an online survey of 1,000 US adults in November 2018. 59 percent of the respondents [...]

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Why A French Ruling Against A Small Mobile Ad Firm Has Ad Tech On The Defensive

Earlier in November, CNIL, the French data authority, put French ad tech company Vectaury on notice for violating consent-gathering rules under Europe’s General Data Protection Regulation (GDPR).  The ad tech company collects geolocation data through behind-the-scenes methods using the likes of software development kits (SDKs) and real-time ad bidding (RTB) for mobile ad targeting purposes.  Vectaury specializes in [...]

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How To Personalize Without Crossing The ‘Creepy Line’

In this day and age, things can be pretty scary out there. Artificial Intelligence (AI) can be used to micro-target customers across a multitude of platforms at an all-time high, and because of this, it's not surprising when consumers get creeped out at times.  Not only that, there is also the persistent reports of data misuse [...]

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Adobe Bringing Digital Targeting, Measurement Capabilities To Linear TV

Adobe Advertising Cloud TV was launched last year and brought data-driven planning and targeting to video advertising across screens, including traditional TV.  Adobe announced a new round of partnerships and integrations, including offline measurement at last week's annual customer conference. Adobe is now integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian [...]

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Tobii Adds Eye-Tracking For 360-Degree Videos

Last summer, Tobbi, an eye-tracking research firm, announced that it could track user’s gazes inside VR environments. The Sweden-based company recently unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is previously recorded [...]

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Nielsen Links Up With J.D. Power To Create A New Auto Cloud

Nielsen, an audience measurement firm, announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. With this launch, this marks the first time J.D. Power is making data available for advertising and measurement. According to the companies, this combination will let auto advertisers segement and target [...]

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Aivon Launches Blockchain-Based Protocol For ‘First Decentralized Video Search Engine’

Metadata is the crux of video.  These shorthand textual descriptions can be used for more detail searching, classification or other organizing.  But when it comes to scale, machine-generated meta data has issues with accuracy. But with such a huge volume of video on the web, it makes human validation prohibitively expensive.  Because of this, video [...]

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