Nielsen, an audience measurement firm, announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. With this launch, this marks the first time J.D. Power is making data available for advertising and measurement. According to the companies, this combination will let auto advertisers segement and target […]
Metadata is the crux of video. These shorthand textual descriptions can be used for more detail searching, classification or other organizing. But when it comes to scale, machine-generated meta data has issues with accuracy. But with such a huge volume of video on the web, it makes human validation prohibitively expensive. Because of this, video […]
Most everybody has probably heard of the General Data Protection Regulation (GDPR) that has been sweeping across Europe, which is a data privacy legislation that went into effect end of May. Even though it originates in Europe, it effects US companies because it governs all European Union (EU) members, no matter where their data is collected. Data […]
Recently, Cision announced its recent acquisition of Berlin-based visual content performance platform ShareIQ provides with the technology to offer the first earned media platform that tracks visual well as textual content. Cision’s platform originally tracked tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not […]
Customer Platforms (CDPs), which is a place where all customer-related data is centralized, is a booming category. Bridg, a Santa Monica-based firm, announced a CDP optimized for use by brick-and-mortar retailers. The company says that it is the first of its kind. The CDP is expected to be released this fall, along with a customer relationship management […]
The TV Time tracking app, which begain in Paris five years ago, allows viewers to find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. Viewers will be able to share their reactions about that favorite show episode via video or text posts. Now, the firm behind the app, which is based […]
It seems that consumers are still confused about how their privacy is being handled. According to new research released Tuesday by digital advertising platform Choozle, they want companies to do more to protect them. In the report, a full 89 percent of consumers who were polled wants companies to take additional steps to protect their data. […]
Acxiom, a data provider, announced Monday that it is selling off its Marketing Solutions (AMS) division to the global marketing agency holding company, Interpublic Group (IPG) for $2.3 billion. This follows the reports that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the chance of selling […]
Because of the new data privacy laws being enacted, expectation that consumer privacy will be better maintained. But even with these new rules, will they help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European […]
There was a time when devices weren’t able to respond to what you said verbally. But now, things have sure changed, haven’t they? To sort out all the new tools that comes with smart analytics that translate speech into text, text into intent, and intent into appropriate responses, Forrester released its first evaluation, “The Forrester New […]