A series of new tools is being rolled out by Facebook that is aimed at small and mid-sized businesses: An Automated Ads platform A video editing features Appointment booking capabilities “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” said …

Facebook Gives Small Businesses New Advertising And Engagement Tools Read More »

Advertisers on Facebook who promote housing, employment or credit offers won’t be able to target ads by age, gender or ZIP code any longer.  This new ad policy applies to advertisers that target US users on Facebook, Instagram and Messenger. On Tuesday, the company said that it will be launching a tool for users to search and …

Facebook Removes Age, Gender And ZIP Code Targeting For Housing, Employment, Credit Ads Read More »

Beginning Monday, November 26, Instagram is going to start removing inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform, which is a practice that violates the app’s community guidelines and terms of use. Even though Instagram influencers are an important part of brand-consumer relationships on the app, …

Instagram Takes Out Fake ‘Likes’ Tied To 3rd-Party Apps Read More »

An Ad Archive API is being launched by Facebook for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. This Ad Archive API was announced in May  and is now being rolled out to a limited group of US publishers, academics and researchers before Facebook …

Facebook Launches Ad Archive API For Political Ads With Limited Release Read More »

Advertisers have been given more creative tools for building Facebook ads right from their phones via the Ads Manager ads. From a mobile device, brands can now include text overlays, stickers, logos or color filters when creating ads.  There is even an image cropper and a text policy checker that alerts the advertiser if the …

New Features In The Facebook Ads Manager App Make Building Ads On Mobile Easier Read More »

On Tuesday, Facebook kicked off the F8 Developers Conference with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg.  Undoubtedly, he was referring to the situation he found himself in when Facebook suspended Cambridge Analytica for exploiting user data. After mentioning this, Zuckerberg gave …

Mark Zuckerberg Announces New ‘Clear History’ Option & More At Facebook’s F8 Conference Read More »

Three years ago, Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, and now, the company is shutting it down. On February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work.  The news was announced to developers earlier this week Because …

Facebook Will Disable ‘Like’ Button In Third-Party Mobile Apps Read More »