Google has globally rolled out App campaigns for engagement, and run across Google Search, Play, YouTube and mobile app Display Network. Google said: “You can capture users’ attention and encourage them to come back to your app by highlighting new content or offers in your ad text, image and video assets. For example, you can […]

Google is making some changes when it comes to Google Play app reviews. The search engine company is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came May 8 at the annual I/O developer conference. This new app rating formula will be rolling out to […]

Back in November of last year, Google had prototyped app streaming on only a few select apps, but now, times have changed  App streaming seems to be available for many apps in the Google mobile search results. There may now be many more apps that have the ability to be streamed, but the requirements are still the […]

SEO – SEO always changes, and my how it’s changed during 2015.  Rather than producing content for the sake of creating content, the trend has moved over to using search and social data to help guide content creation.  This is an important aspect of boosting engagement for brand so that it can help their content attract the […]