Google is making some changes when it comes to Google Play app reviews. The search engine company is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came May 8 at the annual I/O developer conference. This new app rating formula will be rolling out to …

New App Rating Formula Headed To Google Play Will Favor Newer Reviews Read More »

Have you created an app that you want to see rank in mobile search engine results?  If that’s the case, you’ll have to make room in your room in your SEO strategy to app optimization. There are very distinct ranking factors for apps, and while they’re similar to ranking factors for a standard web page, …

What Are Some Simple Tips To Get Your App Indexed, Ranked & Installed Read More »

Anybody who has been been reading the news lately within the last month or so has seen this coming.  In the next few weeks, we’ll begin seeing ads appearing in Android search results that allow users to take games for a spin before choosing if they would like to download them to their devices.  Google …

Google Launches Trial Run Ads For Apps In Search Results To Allow Users To Play Before Installing Read More »

There is a study that has been published by Searchmetrics that focuses on the topic of App Indexing.  Out of the top 100 sites they monitor, the study shows that very few actually deploy App Indexing in their apps. Even though 84 percent of the top 100 domains do offer an Android app, and 88 percent of …

Searchmetrics Study Shows Most Apps Are Not Utilizing The Google App Indexing Read More »

Back in November of last year, Google had prototyped app streaming on only a few select apps, but now, times have changed  App streaming seems to be available for many apps in the Google mobile search results. There may now be many more apps that have the ability to be streamed, but the requirements are still the …

Google App Streaming Now Live For Many Apps Via Try Now Button Read More »

It’s being reported by Artem Russakovskii that there are some Android users that are able to install Android apps directly from the mobile version of Google’s search results. Artem was able to capture a screen shot of him installing an app from the mobile search results interface: As any mobile user would tell you, when you click on …

It’s Now Possible To Install Android Apps Directly From Google’s Search Results Read More »

This morning, Google’s Webmaster Trends Analyst, Zineb Ait Bahajii announced on Google+ a new feature for app developers  that’s found within the Google Search Console.  There is a new report that can be found in the Search Analytics report for “search appearance” that displays the number of app install button clicks for an app. Occasionally, Google will …

Google Search Console Analytics Report Now Shows App Install Button Data Read More »

At this point in time, Google App Indexing has been giving publishers the ability to serve up links within Google’s search results on iOS that lead directly into their apps on Chrome only.  But now, Google has announced similar support for Safari on iOS 9. Although the news was spotted via VentureBeat, Google has also shared the information on their Google …

Google Search Adds Support For App Indexing In Safari On iOS 9 Read More »

An announcement was made on September 30th by Mariya Moeva, A Google Webmaster Trends Analyst, during SMX East that not only will there be an app ranking boost (which Google announced n February 26, 2015), but an additional ranking boost for those apps that utilize the new App Indexing API. According to Mariya, when an app utilizes the new API, …

Additional Ranking Boost For Using App Indexing API Added By Google Read More »

This morning, Google has announced that they are supporting iOS apps with the App Indexing protocol.  Google says that “an intital group of apps” will be testing iOS app indexing with Google. But what is App Indexing?  Basically, it is a system that lets people click from the listings in Google’s search results into apps on their Android …

Google Decides To Bring App Indexing Support To iOS Apps Read More »