Fraudulent reporting of app installs is a very common mobile-specific issue that confront marketers. As an example, you could look at ad campaigns promoting a new game app, and it is often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for every app that is installed within …

Adjust Launches Solution To Battle New Evolution of ‘SDK Spoofing’ For App Installs Read More »

On November 22nd, Google announced that there are three new features for app marketers to take advantage of when they are promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads – There is a product called AutoDirector, which …

Google Gives App Marketers More Ways To Promote Their Apps With Ads Read More »

It’s been just a few weeks since Apple has debuted search ads in the App Store.  And with the time that it’s been up and running, mobile analytics firm AppsFlyer has released some early results.  According to comScore, for Apple, the App Store is the biggest way that apps are discovered by consumers, and developers have jumped …

Report: Apple Search Ads Are Driving Installs With High Retention Rates Read More »

There are times when, for some mobile app developers, they’d be better off burning money than spending it on app install ads. Even though those ads may get people to download the app, more than likely, people will stop using that app within a month of downloading.  According to Localytics, an app marketing firm, only 42 …

Facebook To Aim App Install Ads At People Most Likely To Buy A Product, Complete A Level Read More »

Google is now globally rolling out their all-in-one campaign type for Android app developers. Universal App Campaigns allows app marketers to read users across search, YouTube, the Google Display Network, and Google’s in-app advertising network, AdMob.  The idea behind the Universal App Campaigns is to make campaign creation, execution and management as simple as possible, yet …

Google’s Universal App Campaigns Now Available To All Advertisers In AdWords Read More »

In Q2 of 2015, App developers ended up spending 293 percent more than in Q2 of the prior year, while mobile app installs from Facebook ads grew by 346 percent year-over-year.  This information has come from the latest quarterly report on mobile app advertising by Kenshoo. The reason behind such a growth in spending is due to …

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2 Read More »