When you click on a deep link, a user is sent directly to a specific in-app location. Not only does this improve UX, but it you can also optimize campaigns around a single page, stage or catalog without having to worry about user navigation. Now, app advertisers won’t have to worry about implementing deep linking …

Google Ads App Campaigns No Longer Require Deep Linking Read More »

During the Apple event on Wednesday, a new Apple TV was debuted, and with it, was a completely overhauled remote that puts Siri and search at our disposal. In order to use this new function, you would press the Siri button on the remote and say “Hey, Siri.”  With that, you can search across multiple …

Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching Read More »