It’s likely that Apple search ads will generate $2 billion in revenue for the company in 2020, according to Apple Insider.The report says that Apple’s search ads are expected  to bring in $500 million this year, with revenues quadrupling in the next two years. So why is this a big deal for app marketers?  Apple search […]

The Apple App Store announced that they are expanding support for  Search Ads into Canada, Mexico and Switzerland. A little over a year ago, it was announced that the Apple App Store was expanding support for released Search Ads, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search A product is the […]

After their beta period that started in June, Apple has opened up Search Ads for the App Store to every publisher and developer.  Right now, it’s available for the iPhone and iPad only in the US. The main rational behind this, aside from making money from the program, is the app discovery.  Google has had search ads in the Play […]

According to a report in the Verge, It looks like Apple has decided to get into the paid-search business.  During net weeks WWDC, the company is going to unveil paid search ads for the App Store, as well as introduce a new app-subscription revenue sharing model. Regarding the App Store SEM, the possibility of it was first raised […]