App Tracking Transparency

Apple’s New App Tracking Permissions Is Live In iOS 14.5

As of this writing, it’s been a couple of days since iOS 14.5 officially launched. In case you’ve been living under an SEO rock, this could change how advertisers do their ad marketing, at least on Apple devices. Some of the things included in the new update includes: The ability to unlock your iPhone while …

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Google Ads Announces Steps For A Smooth Transition With Apple’s ATT Going Live

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their app. What are they doing with all that information? Luckily, for those who are worried …

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