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Category: Apple

Redesigned iOS Cortana App Looks Better Although Adoption Challenges Remain

For Microsoft, their digital assistant seems to be in a bit of a tough spot.  Despite the fact that the assistant has been integrated into Windows 10, which has a user base of 700 million users globally, Cortana has only about 150 million users according to the last official Microsoft figures. In comparison, this is several […]

Report: As Facebook Portal Goes On Sale, Smart Speaker Growth Is Slowing

Consumer Intelligence Research Partners (CIRP) now reports that smart speaker growth is beginning to level off.  It could be that the novelty is fading. According to the firm’s latest survey, their analysis argues there were 53 million smart speakers in US homes at the end of September.  That’s up from 50 million in June.  Echo devices […]

Apple Search Ads Expected To Generate $2 Billion In Revenue By 2020

It’s likely that Apple search ads will generate $2 billion in revenue for the company in 2020, according to Apple Insider.The report says that Apple’s search ads are expected  to bring in $500 million this year, with revenues quadrupling in the next two years. So why is this a big deal for app marketers?  Apple search […]

Report: Google To Pay Apple $9 Billion To Remain Default Search Engine On Safari

It has been estimated by Wall Street Goldman Saches (via Business Insider, registration req’d) that Google is going to hand over a massive $9 billion to Apple in order to remain the default search engine for Apple’s Safari browser.  In the report, it is believed that the number could very well grow to $12 billion over the […]

Apple’s HomePod Makes Modest Gains Against Echo, Google Home [Report]

Consumer Intelligence Partners (CIRP), reported this week, using consumer survey data, that Apple’s HomePod smart speaker make market share gains against rivals Google Home and Amazon Echo.  The firm is saying that Apple’s device has 6 percent of the US smart speaker market. According to the report, Echo has a 70 percent share compared to […]

Ex-Googler John Giannandrea Takes Charge Of Siri

Back in January, then Google SVP of Engineering John Giannandrea was hired by Apple to oversee its machine learning and artificial intelligence efforts.  Giannandrea, during his stay at Google, was responsible for machine learning improvements to various Google products, including search, Google Assistant, and Gmail. During that time, it wasn’t clear how Giannandrea was involved with Siri.  Even […]

Samsung Gets Stung By $539 Million Jury Verdict In Apple Patent Defeat

There has been quite a war between Apple and Samsung in regard to patents.  Recently, Apple has been awarded a massive jury verdict against the South Korean company.  The federal jury in the US granted Apple $538 million. Back in 2012, Apple won a federal jury verdict of over $1 billion for various patent and design infringements […]

Google Home Making Gains On Alexa, Apple HomePod In 4th Place

There is a report from Strategy Analytics that says that Apple has shipped about 600,000 HomePods during Q1.  In the same report, Amazon Alexa devices were placed around 4 million for the same period.  Google Home sales are around 2.5 million. Of course, these numbers aren’t completely accurate, as they indicate the relative size of each company’s […]

All Apple News Publishers Can Now Use DoubleClick For Publishers To Serve Direct-Sold Ads

According to Digiday, Apple rolled out the ability for publishers to use DoubleClick for Publisher (DFP) for ad serving in their Apple News content. Apple was testing the use of the Google-owned DFP with some publishers since last year.  Any revenue that a publisher gets from selling ads directly in their Apple News channels and articles, […]

Apple Hires Google AI Chief John Giannandrea Away From Google

It was reported earlier this week that there was a personnel change within Google’s search organization.  Ben Gomes is now in charge of all search, and Jeff Dean took over Google Brain and AI.  This is because the former Google SVP of Engineering John Giannandrea has moved to Apple to run AI efforts there. Giannandrea “will run Apple’s machine […]