Apps & Apps Center

Facebook Rolls Out Updates To Its App Dashboard, Giving Developers More Control Over App Permissions

On Tuesday, Facebook announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps. These tools will even help Facebook better understand how developers are using and accessing the platform. With these updates, developers can request access …

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Facebook News Feed Getting 60% Of Total Ad Spend Across Facebook, Instagram

Facebook is, as usual, a great place for advertisers since News Feed ads are outperforming all other ad units. This comes from social media management platform Socialbakers’ latest trends report. Socialbakers’ looked at Facebook and Instagram ad performance for over 140,000 branded accounts during the second quarter of the year. They found that 60% of …

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Facebook Rolls Out Automated Lead Generation Feature For Messenger To All Advertisers

Facebook’s automated lead generation feature is being released for Messenger, which was announced in May to all advertisers. This offering will give businesses the ability to create an automated question and answer experience within Messenger. This feature will launch via Facebook’s click-to-Messenger ads for Facebook News Feed. This is how it works: When a users clicks on …

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Facebook Introduces New Policies For Political, Social Issue Ads Ahead Of 2020 Elections

There has been an update to Facebook’s ad policies for political advertisers and anyone who is running electoral or social issue ads. Introduced on August 28 and applied to ads on Facebook and Instagram, includes new disclaimer requirements for for political advertisers and updates to the company’s list of social issue topics in the US. Here …

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Instagram Confirms It Is Testing Increased Ad Loads In Stories

It seems that several marketers were asked by Marketing Land about a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. It looks like Instagram is now confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new …

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Facebook Launches New Market Research App After Pulling Similar App In January

A new marketing research program called Study from Facebook has been rolled out by Facebook that involves users downloading an app to collect data from their phone. According to the company, the information it collects will go toward product development initiatives. “Market research helps companies build better products for people. We believe this work is …

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Instagram Lets Marketers Share Posts Across Multiple Accounts

A new feature has been rolled out by Instagram that allows iOS users who are managing multiple accounts to share a post across two or more of the accounts under their management.  “We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” says an Instagram spokesperson. …

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Facebook’s Year Of Apologies (To Marketers)

It’s not all that far fetched to say that Facebook has quite a year.  The social media company received quite the barrage of criticism for how it handled user data and unsecured platforms.  This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously …

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Instagram Introduces New Hashtag Search API For Businesses

A new hashtag search API was rolled out by Instagram on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period. The new hashtag search API replaces the hashtag search feature that is currently part of the Instagram Platform API.  The old feature will cease to exist after December 11, 2018. The …

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Facebook Reminds Developers Deadline For App Reviews Is Less Than A Month Away

Developers are being reminded by Facebook that if they want to maintain access to a number of APIs, the app review deadline is August 1. If developers wish to retain their access to the following APIs for existing apps, they will have to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside …

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