Goals vs. Tactics: Which is More Important For Your Digital Marketing Audit?
By Scott Davenport | | Audit, Digital Marketing
Why do digital marketing audits that solely focus on tactics often fail to deliver results? When it comes to digital marketing audits, simply analyzing tactics in isolation tends to yield unsatisfactory outcomes. Business owners and marketers now realize the importance of looking at digital marketing holistically, considering the broader business goals and addressing the main …
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