Augmented & Virtual Reality

TikTok Launches First LiDAR-Enabled AR Effect for iPhone 12

In 2021, AR will be seeing a lot of advancement, and many devices will be utilizing AR more and more. For TikTok, it’s adding a new LiDAR-enabled effect to the iPhone 12 Pro this year. What is LiDAR you ask? According to Wikipedia: “Lidar is a method for measuring distances (ranging) by illuminating the target with …

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Google Utilizes Augmented Reality So Users Can Try Cosmetics Before Purchasing

A new digital “try it on” experience is being launched by Google for some cosmetics-related searches. The company announced that this will include augmented reality so users will be able to see what the cosmetics would look like before making a purchase. Google said: “If you’re shopping for beauty products, it’s difficult to make a …

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Augmented Begins To Drive Sales: AR Product Engagement Increased Mobile Purchases At eBags

Although the virtual reality industry has had billions of dollars put into it, it still isn’t mainstream. But this may not be the case with Augmented reality (AR). Over the last several years, AR features have appeared in a number of different brands and retail apps, including L’Oreal, Wayfair, Crate & Barrel, Gucci, Ikea, Lowes, …

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Google Purchased AR Startup North in Shift to Ambient Computing

Google has purchased Focals by North, an augmented reality (AR) company, which provides frictionless access to mobile apps via a heads up display that only the wearer can see. The Focals product lets users see baseball scores, weather, answer texts, access their calendar and other useful functions. Google has tried their hand at AR before with Google Glass, but …

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Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World

It has been reported that Facebook acquired UK augmented reality (AR) startup, Scape Technologies. It is estimated by TechCrunch that the purchase price might be about $40 million. The reason the purchase of this AR company is because Scape’s technology is about creating a 1:1 digital representation of the physical world. It’s both about mapping …

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Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. …

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Facebook Looks To Expand AR/VR Technology With CTRL-Labs Acquisition

Facebook has purchased technology company, CTRL-labs, who developed a neural monitoring wristband. “They will be joining our Facebook Reality Labs team where we hope to build this kind of technology, at scale, and get it into consumer products faster,” wrote Vice President of AR and VR Andrew Bosworth in an announcement on his personal Facebook account. …

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Blippar Launches Indoor Visual Positioning System To Anchor AR

In order for augmented reality (AR) to offer any sort of reliable overly for physical reality, then there needs something that needs to anchor it into place. One example includes GPS positioning that is employed to tether a Pokemon object to a specific physical spot.  But GPS positioning can be off by several feet or …

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Adverty Launches ‘First Programmatic Platform’ For AR/VR In-App Ads

A Stockholm-based startup has launched what it is saying is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty made its platform available late last year for a test with Coca-Cola Company in a non-programmatic version. It is now being offered in general release for programmatic use. Rovio Entertainment, the …

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Facebook Debuts Web-Based VR Experiences Within Standard News Feed

Now, when you browse your traditional News Feed, you will now have the ability to enter virtual reality Less a month since Marketing Land reported that Facebook was testing web-based VR within News Feed posts, the social network debuted examples of brands who have developed VR apps that people are able to interact with through Facebook’s standard …

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