Augmented & Virtual Reality (Category) | Thrive Business Marketing - Page 2

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Category: Augmented & Virtual Reality

System 1 Research Launches A VR Testing Tool For Shopping

By Scott Davenport | September 29, 2017 | Augmented & Virtual Reality, Marketing Tools, Martech, Martech Marketing

Imagine that you’re at the grocery store, and you pause at certain locations from within the aisle and you toss items into your cart. This seems like a normal day at the store, but this is actually a new Virtual Reality Shopper that has been recently launched by System 1 Research. System 1 Research, the […]

Web Browsing Coming To VR Headsets, AR Coming To The Web Via Chrome

By Scott Davenport | May 19, 2017 | Android, Augmented & Virtual Reality, Chrome, Google, Google I/O, Mobile Marketing

Google has decided to bring the Chrome browser to virtual Reality (VR), as well as augmented reality (AR). On the second day of I/O, at the end of their morning keynote, Google made some announcements that were tied to Chrome that were interesting for the future of the mobile web. Previously, Google had authored a web […]

Google Releases Chrome Version With The First Browser Support For WebVR

By Scott Davenport | February 10, 2017 | Augmented & Virtual Reality, Google, Marketing

Google is currently updating its Chrome browser for Android with the first browser support for Web VR, which is a capability that could truly affect the use and dvelopment of VR content. Before, if somebody chose to view VR content in a stereo headset viewer, such as Google’s Daydream View, they would have to download one of […]