Automation

3 Email Marketing Automation Ideas

Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with …

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The Benefits Of Marketing Automation Technology

For years now, we’ve seen marketing automation technology become more prominent in the marketing industry. Is it a smart idea to continue including it in our marketing processes, or should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining …

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New Report Looks at How Small Businesses Approach Automation (Infographic)

Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t …

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PPC Automation, Human Input & Follow Through Is The Secret?

Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be …

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First Forrester Forecast For Marketing Automation Finds It Is Still ‘Early Innings’ For Adoption

Although there is always going to be a lot of hubub over new technologies, the marketing automation platforms workhorse will keep trucking along, doing their jobs. In “Marketing Automation Technology Forecast, 2017 to 2023 (Global),” which is only available to Forrester clients, which is its first such report on this space, research firm Forrester predicts …

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Adobe Launches Commerce-Based Microservices Across Its Clouds

This week, Adobe announced a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Errol Denger, director of Commerce Program said that these 20 microservices are flexible, portable programs offering such functions as shopping cart, wish list and inventory query.  Adobe, according to Denger, is the first provider of marketing-focused clouds to offer …

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