Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with …
You’ve heard the phrase, “Anything you can do, I can do better,” right? In marketing, there are certainly things that can be done by a human that will be successful. But sometimes, it takes more than just a regular human to do things better. Sometimes we need a little automation through programming expertise. In this …
I’m sure you’ve heard about the dangers of automating tasks. The more automation you do, the more tasks are out of the hands of an actual person. But these days, it’s actually not as bad as you might think. It can actually help you do some of the tasks that take too long or are …
For years now, we’ve seen marketing automation technology become more prominent in the marketing industry. Is it a smart idea to continue including it in our marketing processes, or should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining …
Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t …
New Report Looks at How Small Businesses Approach Automation (Infographic) Read More »
Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be …
PPC Automation, Human Input & Follow Through Is The Secret? Read More »
Marketing Scoop Episode 2.16 is a ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?” Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were …
What Activities Should You Be Automating In 2019? Read More »
Although there is always going to be a lot of hubub over new technologies, the marketing automation platforms workhorse will keep trucking along, doing their jobs. In “Marketing Automation Technology Forecast, 2017 to 2023 (Global),” which is only available to Forrester clients, which is its first such report on this space, research firm Forrester predicts …
This week, Adobe announced a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Errol Denger, director of Commerce Program said that these 20 microservices are flexible, portable programs offering such functions as shopping cart, wish list and inventory query. Adobe, according to Denger, is the first provider of marketing-focused clouds to offer …
Adobe Launches Commerce-Based Microservices Across Its Clouds Read More »