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Category: Automation

PPC Automation Layering – Taking Control in an Automated World

By Scott Davenport | March 8, 2024 | Automation,  Google Ads,  Marketing Automation,  PPC

As we watch digital marketing continually transformation every day, Pay-Per-Click (PPC) advertising has solidified itself as a critical tool for businesses. PPC campaigns allow advertisers to target their ideal customers across search engines, social media platforms, and various websites, while only paying a fee when their ad is clicked. This ability to reach the right […]

Marketing Magic: How Automation Can Supercharge Your Strategy

By Scott Davenport | September 28, 2023 | Automation,  Marketing Automation

In today’s digital landscape, being able to stay ahead in the world of business demands more than just a strong online presence. It requires a strategic approach that optimizes your marketing efforts while saving you time and resources. This is where marketing automation comes into play. What is Marketing Automation? At its core, marketing automation […]

3 Email Marketing Automation Ideas

By Scott Davenport | October 24, 2022 | Automation,  Email Marketing

Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with […]

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Everyday Automation For Marketers

By Scott Davenport | October 6, 2022 | Automation,  Marketing Automation

You’ve heard the phrase, “Anything you can do, I can do better,” right? In marketing, there are certainly things that can be done by a human that will be successful. But sometimes, it takes more than just a regular human to do things better. Sometimes we need a little automation through programming expertise. In this […]

How To Embrace Automation And Get More Done

By Scott Davenport | September 19, 2022 | Automation,  Marketing Automation

I’m sure you’ve heard about the dangers of automating tasks. The more automation you do, the more tasks are out of the hands of an actual person. But these days, it’s actually not as bad as you might think. It can actually help you do some of the tasks that take too long or are […]

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The Benefits Of Marketing Automation Technology

By Scott Davenport | June 20, 2022 | Automation,  Marketing Automation

For years now, we’ve seen marketing automation technology become more prominent in the marketing industry. Is it a smart idea to continue including it in our marketing processes, or should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining […]

New Report Looks at How Small Businesses Approach Automation (Infographic)

By Scott Davenport | September 20, 2021 | Automation,  Infographic,  Infographics,  Marketing Automation,  Small Business,  SMB

Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t […]

PPC Automation, Human Input & Follow Through Is The Secret?

By Scott Davenport | April 2, 2021 | Automation,  Marketing Automation,  PPC

Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be […]

What Activities Should You Be Automating In 2019?

By Scott Davenport | January 30, 2019 | Automation

Marketing Scoop Episode 2.16 is a ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?” Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were […]

First Forrester Forecast For Marketing Automation Finds It Is Still ‘Early Innings’ For Adoption

By Scott Davenport | May 15, 2018 | Automation,  Marketing,  Marketing Automation,  Marketing Tools

Although there is always going to be a lot of hubub over new technologies, the marketing automation platforms workhorse will keep trucking along, doing their jobs. In “Marketing Automation Technology Forecast, 2017 to 2023 (Global),” which is only available to Forrester clients, which is its first such report on this space, research firm Forrester predicts […]