What do you think is the one thing that drives customers and clients to your website? Sure, things like SEO, social media and ads can help bring in people to your business, but there’s something else even better that can really bring people into your business. What is this data point that can change how […]
We see LinkedIn being used by a lot of businesses, and even more tips on how you can use the platform effectively. Despite the fact that most of the B2B businesses (96% to be exact!) are already using LinkedIn for social marketing, what could you possibly do to reach qualified leads out of the clutter? […]
Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions […]
Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type […]
When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy. Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll […]
Typically, when you hear about local SEO, you typically think of local B2C businesses trying to drive traffic to their local storefront. But in reality, how often do you think of B2B businesses trying to do the same thing? Not all B2B businesses do it, but many tend to have specific locations where they are […]
Although keywords are an important factor in digital marketing, you will want to make sure you are using paid search in order to get your ads out there for more eyes to see. One of the major benefits of paid search is being able to target specific audiences to find higher quality traffic, which lets […]
A whitepaper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access. They are among the top lead generation tools of B2B marketers, but you have to be able to show off […]
Keyword research is important to any business as it can tell you vital information, including where you rank for keywords, which keyword are easy to rank for and what keywords your competitors are ranking for. In a nutshell, it can tell us what people are searching for. This way, you don’t have to guess. For […]
Content marketing allows B2B companies to show they care about the same things as their customers. Building a relationship is important in B2B because you’re rarely selling at volume in the way B2C companies can. It does seem that B2C businesses have all the fun, so to speak, when it comes to content marketing. but you […]