Basic SEO

Shopify SEO Guide: How To Increase Organic Traffic To Your Store

It’s very important to optimize your Shopify store for Google, Bing and other search engines if you want potential customers to find your site. A number of the search engine optimization tenents are based on providing users with a good, positive experience. The easier it is to discover and use your Shopify store, the higher …

Shopify SEO Guide: How To Increase Organic Traffic To Your Store Read More »

The Goal-Based Approach to Domain Selection – Whiteboard Friday

When i comes to choosing a domain, there’s a lot that goes into it.  It is a big deal.  With all the things that goes into determining your URL, there are two important questions that should guide your decision-making: What are my goals? What’s best for my users? In this episode of Whiteboard Friday, Kameron …

The Goal-Based Approach to Domain Selection – Whiteboard Friday Read More »

3 Creative Ways to Give Your Content Efforts a Boost

Content is the doorway to earning countless SEO benefits for out websites.  But, it can be all too easy to get stuck in a rut after one too many content marketing campaigns.  In this holiday edition of Whiteboard Friday, Rand gives us three novel ways to add sparkle to your content creation efforts. 3 Creative …

3 Creative Ways to Give Your Content Efforts a Boost Read More »

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

There have been some changes to snippets and meta descriptions – they now have longer character limits.  This is a big change for Google and SEOs.  Learn about what’s new, when it changed, and what it means for SEO in this episode of Whiteboard Friday.What Do Google’s New, Longer Snippets Mean for SEO- – Whiteboard …

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday Read More »

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

The age of our site, the H1/H2 preference, bounce rate, and shared hosting all have something in common with each other – not a single of of them directly affects your Google rankings.  In this episode of Whiteboard Friday, Rand will show us ten different factors that are commonly thought to influence your rankings that …

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday Read More »

How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday

Competing with big sites in the SERPs can feel like a Herculean task for smaller businesses, but there is a list of benefits to running a smaller site that can make a tremendous difference to your SEO.  In this episode of Whiteboard Friday, Rand Fishkin will explain how small businesses and websites are able to target opportunities …

How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday Read More »

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday

Is there anybody out there who feels that the tracking of keywords is truly dying?  This conversation has been going around the SEO industry for a while now, and there are some good points going around for both sides.  In this episode of Whiteboard Friday, Rand Fishkin discusses with us the biggest challenges keyword rank tracking is …

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday Read More »

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

Unless you’ve been living under a rock and/or have never owned a smartphone before, you’ve probably heard of, and even used, voice search.  Based on the trends, it doesn’t seem that it’s going to be going away anytime soon.  But a legitimate question remains – does voice search have a direct impact on how you …

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? Read More »

How to Choose a Domain Name – Whiteboard Friday

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Most of the decisions you make with your website you can always change if you don’t like something about it.  You don’t like the format?  Change it.  Is some of the content …

How to Choose a Domain Name – Whiteboard Friday Read More »

Why Listing Accuracy is Important – Whiteboard Friday

When it comes to managing any number of local listings, the consistency of your NAP data across the web will either help you grow your business, or, at worst,  serve as a way to hinder customer discovery. Fortunately, Mom Local’s George Freitag stars in this week’s edition of Whiteboard Friday, where he overs all the boons …

Why Listing Accuracy is Important – Whiteboard Friday Read More »