Are You Still Bidding Like It’s 2007?
By Scott Davenport | | Bidding
When it comes to generating keywords that effectively identify search engine users as likely prospects for a successful campaign, it is, quite honestly, a deeply intuitive process. Managing keywords, especially for large campaigns that use thousands, or even millions, of keywords, is a full-time job, all on its own. For all the sophistication that SEM demands, …