On July 30, Bing Ads announced that automated bidding strategies Target CPA and Maximize Conversions are now available for campaigns that target Australia, Canada, France, Germany, the United Kingdom or the United States. It has been more than a year since both of these strategies have been in testing. The aim of Maximize Conversions is to generate as many conversions [...]
With Google beginning to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. If you have a site that support HTTPS, Bing Ads is suggesting three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing [...]
Bing Ads has decided to change the name of Annotations, the set of artificial intelligence-powered ad extensions, to Automated Extension. Bing Ads, is adding reporting on all Automated Extension in the web user interface (UI) , as well as the ability for advertisers to opt out of them. All the information users get from Automated Extensions gets pulled [...]
I think it's safe to say that there are those folks who run Bing Ads campaigns, but haven't really checked out the mobile apps in a while. But now that an update was released on Thursday, the apps are supporting multi-user access, as well as the ability to add funds for prepay accounts. There are other features [...]
There are some updates that Bing Ads are rolling our with to its UI that makes it easier to analyze and optimize campaigns. It is now easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. If you look in the Settings tab, there is a new "Location" option that will show the [...]
Now, it's easier to get started with Bing's Shopping campaigns. This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly [...]
Beginning July 1, 2018, Bing will not allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition, or aid in the reloading of weapons. There is an already existing ban on ads for firearms, integral weapon parts and ammunition, and this new update expands [...]
In an announcement made by Bing Ads, the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. What are in-market audiences? They are groups of users that are determined to be actively in the market for a specific product or service category. Bing Ads takes into account user [...]
Bing Ads is now banning ads that promote cyptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam [...]
On Wednesday 4, Bing Ads announced the rollout of price extensions. Price extensions appear in text ads that appear in the top spot in mobile search results. With price extensions, advertisers can show prices for products or services, as well as an up to 25-character description with each extension. A single price extension is visible [...]