Bing Ads has released a brand new ad extension out into the wild. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. The action extensions feature one of 70 pre-defined calls-to-action. When on the desktop, action extensions will show up as a button to the right of the [...]
In 2018, Bing Ads had doubled the number of accounts that it took down year over year, and suspended almost 200,000 accounts. Bing Ads even removed 900 million ads and 300,000 sites from their platform, according to its annual report on ad quality. Bing has paid close attention to its clean up efforts last year, focusing on [...]
LinkedIn, which is owned by Microsoft, is expanding its interest targeting capability with Bing search data. Bing recently began incorporating LinkedIn data for search ad targeting and now we’re seeing search data being used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. With this expansion into interest targeting capability, advertisers will be [...]
Bing Ads has made some updates to the way Google Ads imports work in Bing Ads Editor. The scheduling and import options in Bing Ads Editor (BAE) are now in parity with the Google Ads import options in the web UI. When you're in the import process to BAE, it's now possible to set bids, budgets and landing [...]
Samsung, in a first for search advertising, began running a 3D ad format on Bing.com to promote the new Glaaxy S10 phone. This new format is the result of months of coordination between Bing, Samsung and agency Performics, a unit of Starcom. The ads will be displayed in desktop search when users search for the [...]
Maximize Clicks has just been rolled out by Bing Ads to all accounts globally, which was first introduced in 2017. With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Just like Google, there are controls to this feature. Bing Offers the option to set a maximum [...]
On Wednesday, Bing announced that is requiring drug and alcohol addition recovery spaces to be certified by LegitScript before they are allowed to run ad campaigns on the site. This policy will take effect mid-March in the US. This is important for those who advertise for drug and alcohol addiction recovery centers in the US who [...]
It seems that Bing Ads has improved search terms reporting by providing more data, as well as the ability to track more campaigns. Advertisers using Bing Ads are now able to utilize the platform's search terms management capabilities with shopping campaigns. With search terms management, advertisers are able to specify which keywords to track with respect to [...]
On Monday, February 18, Bing Ads announced that it will now include shopping campaigns in its search terms reporting grid. Product-focused Shopping campaign ads has been offered since 2015. An enhanced reporting grid now includes a campaign type column in the ‘All Campaigns Keywords’ tab that allows marketers to choose either shopping or search. The [...]
Despite Google once again showing ads in their search results for queries that were related to Super Bowl ads, Bing seemed to not display any paid results for those types of queries. According to Christi Olson, she told the audience at SMX the other week that Bing's aim isn't to look exactly like Google. She [...]