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Microsoft Acquires E-Commerce Advertising Vendor PromoteIQ

Microsoft has acquired vendor marketing platform PromoteIQ, an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers' e-commerce sites to generate visibility and revenue from these sites. Retailers and advertisers are being offered analytics dashboards in order to track campaign performance. Sponsored product ads bought through PromoteIQ appear on retailer’s e-commerce [...]

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Google Ad Growth Slowed, Microsoft Gained With Yahoo In Q2

According to performance agency Merkle, ad spend growth on Google Search ads has slowed while desktop spend on Microsoft Advertising has had its strongest quarter in over three years in the second quarter of 2019. Based on the report by Merkle, the gain that Microsoft Advertising saw came mostly because of its deal with Verizon [...]

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Ad Customizers Are Now Available In All Microsoft Advertising Accounts

Ad customizers have been in Google Ads for a while now, but now, advertisers can use them in their Microsoft Advertising campaigns too. Microsoft Advertising announced Wednesday that ad customizers are now available to all advertisers globally. Using ad customizer lets you dynamically retailer your ad copy based on attributes defined in a feed. With [...]

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Microsoft Advertising Says It’s Keeping Average Position Reporting

Microsoft Advertising has added the position-based impression share metrics that Google introduced last fall. It seems that, according to Microsoft Advertising, the average position reporting will be sticking around, unlike Google. Now called prominence metrics, instead of share of voice, in Microsoft Advertising, the set of six new stats are available at the campaign, ad and [...]

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Price Extensions Now Supported In Microsoft Advertising Editor

A little over a year ago, price extensions were launched in Microsoft Advertising, which allowed advertisers to show products and pricing in text ads in mobile and desktop search results. You are now able to manage those extensions in Microsoft Advertising Editor. This means that it's possible to mange them in bulk and more quickly [...]

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Local Inventory Ads Rolling Out Of Beta In Microsoft Advertising

In the early parts of June, Local Inventory ads (LIAs) is coming out of beta in Microsoft Advertising accounts. These Local Inventory ads work just like Google Ads. When users search for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an "in [...]

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Bing Ads Launches New Action Extensions To Highlight Calls-To-Action

Bing Ads has released a brand new ad extension out into the wild. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. The action extensions feature one of 70 pre-defined calls-to-action. When on the desktop, action extensions will show up as a button to the right of the [...]

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Bing Ads Bad Account Takedowns Doubled In 2018

In 2018, Bing Ads had doubled the number of accounts that it took down year over year, and suspended almost 200,000 accounts.  Bing Ads even removed 900 million ads and 300,000 sites from their platform, according to its annual report on ad quality. Bing has paid close attention to its clean up efforts last year, focusing on [...]

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LinkedIn Taps Bing Search Data For Interest Targeting

LinkedIn, which is owned by Microsoft, is expanding its interest targeting capability with Bing search data. Bing recently began incorporating LinkedIn data for search ad targeting and now we’re seeing search data being used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. With this expansion into interest targeting capability, advertisers will be [...]

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