On Wednesday, Bing announced that is requiring drug and alcohol addition recovery spaces to be certified by LegitScript before they are allowed to run ad campaigns on the site. This policy will take effect mid-March in the US. This is important for those who advertise for drug and alcohol addiction recovery centers in the US who [...]
It seems that Bing Ads has improved search terms reporting by providing more data, as well as the ability to track more campaigns. Advertisers using Bing Ads are now able to utilize the platform's search terms management capabilities with shopping campaigns. With search terms management, advertisers are able to specify which keywords to track with respect to [...]
On Monday, February 18, Bing Ads announced that it will now include shopping campaigns in its search terms reporting grid. Product-focused Shopping campaign ads has been offered since 2015. An enhanced reporting grid now includes a campaign type column in the ‘All Campaigns Keywords’ tab that allows marketers to choose either shopping or search. The [...]
Despite Google once again showing ads in their search results for queries that were related to Super Bowl ads, Bing seemed to not display any paid results for those types of queries. According to Christi Olson, she told the audience at SMX the other week that Bing's aim isn't to look exactly like Google. She [...]
On January 17, Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned AOL and Yahoo are both under the ownership of Verizon Media Group, which used to be known as Oath. Microsoft and Yahoo has had a somewhat convoluted and sometimes strained partnership since 2009. [...]
Bing Ads will be rolling out page feeds to all accounts over the next few weeks in order to help advertisers manage targets for Dynamic Search Ads. With page feeds, eliminated are the needs to create targets for specific URLs or groups of URLs in your DSA campaigns. This makes it easier to set up and manage. [...]
If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. If that's the case, it's never late to begin adding those manual descriptions. Why should you add them? Dynamic sitelinks have been around for a number of years now in both Google Ads and Bing Ads and can be show with your ads if [...]
On January 7, Bing Ads announced the general availability of Performance Insights its native analytics and recommendation tool for identifying anomalies and changes in ad performance. The tool, which utilizes machine learning, analyzes a user's account performance data and that of their competitors to detect significant or unexpected changes in performance. Bing Ads will display a performance [...]
A sweepstakes has been launched by Bing Ads that is meant to encourage agencies to increase their participation at the start of the new year. Qualifications On January 2nd, agencies will be able to accrue one entry in Bing Ads' sweepstakes with each Bing Ads Accreditied Professional (BAAP) certification, up to ten entries for new entries for [...]
Bing Ads is making a change to how it determines status in its Bing Partner Program, shifting it to a calendar-year evaluation. The change is scheduled to take place in January 2019. The program consists of three tiers : Elite Select Partner as well as resellers, agencies and technology providers that meet certain spend and certification criteria. [...]