It can be pretty easy to assume that Google and Bing are automating PPC pros right out of relevance. With basic PPC tasks, they can now happen with very little human intervention through the Google and Bing interfaces to the point where even a novice PPC manager can create and launch pretty good campaigns. That's [...]
Bing Ads has made it possible for advertisers to manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are groups of people who are deemed to be in the process of making a purchase in a particular product or service category. Numerous purchase intent signals from Bing, MSN and other Microsoft [...]
Bing Ads announced Wednesday that advertisers can now target multiple languages at the campaign level. This will be a helpful update for global advertisers that don't break out language targeting in separate campaigns. Bing Ads previously supported language targeting at the ad group level. In a nutshell, settings had to be carried through to multiple ad groups. [...]
On July 30, Bing Ads announced that automated bidding strategies Target CPA and Maximize Conversions are now available for campaigns that target Australia, Canada, France, Germany, the United Kingdom or the United States. It has been more than a year since both of these strategies have been in testing. The aim of Maximize Conversions is to generate as many conversions [...]
With Google beginning to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. If you have a site that support HTTPS, Bing Ads is suggesting three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing [...]
Bing Ads has decided to change the name of Annotations, the set of artificial intelligence-powered ad extensions, to Automated Extension. Bing Ads, is adding reporting on all Automated Extension in the web user interface (UI) , as well as the ability for advertisers to opt out of them. All the information users get from Automated Extensions gets pulled [...]
I think it's safe to say that there are those folks who run Bing Ads campaigns, but haven't really checked out the mobile apps in a while. But now that an update was released on Thursday, the apps are supporting multi-user access, as well as the ability to add funds for prepay accounts. There are other features [...]
There are some updates that Bing Ads are rolling our with to its UI that makes it easier to analyze and optimize campaigns. It is now easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. If you look in the Settings tab, there is a new "Location" option that will show the [...]
Now, it's easier to get started with Bing's Shopping campaigns. This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly [...]
Beginning July 1, 2018, Bing will not allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition, or aid in the reloading of weapons. There is an already existing ban on ads for firearms, integral weapon parts and ammunition, and this new update expands [...]