Bing Ads

Ad customizers have been in Google Ads for a while now, but now, advertisers can use them in their Microsoft Advertising campaigns too. Microsoft Advertising announced Wednesday that ad customizers are now available to all advertisers globally. Using ad customizer lets you dynamically retailer your ad copy based on attributes defined in a feed. With [...]

Microsoft Advertising has added the position-based impression share metrics that Google introduced last fall. It seems that, according to Microsoft Advertising, the average position reporting will be sticking around, unlike Google. Now called prominence metrics, instead of share of voice, in Microsoft Advertising, the set of six new stats are available at the campaign, ad and [...]

A little over a year ago, price extensions were launched in Microsoft Advertising, which allowed advertisers to show products and pricing in text ads in mobile and desktop search results. You are now able to manage those extensions in Microsoft Advertising Editor. This means that it's possible to mange them in bulk and more quickly [...]

In the early parts of June, Local Inventory ads (LIAs) is coming out of beta in Microsoft Advertising accounts. These Local Inventory ads work just like Google Ads. When users search for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an "in [...]

In 2018, Bing Ads had doubled the number of accounts that it took down year over year, and suspended almost 200,000 accounts.  Bing Ads even removed 900 million ads and 300,000 sites from their platform, according to its annual report on ad quality. Bing has paid close attention to its clean up efforts last year, focusing on [...]