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Bing Ads Launches Mobile Price Extensions

On Wednesday 4, Bing Ads announced the rollout of price extensions. Price extensions appear in text ads that appear in the top spot in mobile search results.  With price extensions, advertisers can show prices for products or services, as well as an up to 25-character description with each extension.  A single price extension is visible [...]

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Bing Ads Editor Getting Support For Account Level Ad Extensions

Back in September of 2017, Bing Ads rolled out account level ad extensions.  With that, advertisers were able to assign an extension across all the campaigns in an account.  There finally is going to be support for them in Bing Ads Editor. Looking at callout extensions, advertisers will be able to associate account-level ad extensions in Editor as [...]

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Bing Begins Removing Sidebar Text Ads On Desktop

Bing will be removing text from the sidebar in desktop search results, which is similar to what Google did.  Beginning March 26, we will not be seeing any more sidebar text ads in the US. Bing, similar to Google, has concluded that by removing text ads in the sidebar, there will be an increase in ads clicks for [...]

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Bing Ads Launches ‘Fan’ Community Program For Its Most Dedicated Advertisers

In order to help advance their platform, Bing Ads creating a community for the most enthusiastic advertisers. In an announcement made on Thursday from Franes Donegan-Ryan, Bing Ads Community Manager, he said that the team is looking for active users who want to engage the community and help Bing Ads “build better products,” “push us to be innovative” [...]

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Labels Now Available In Bing Ads Editor For Dynamic Search Ads

In an announcement from Bing Ads, users now have the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. With labels, advertisers can organize information in a way that is easier for them to filter and create rules around.  It's now possible to use methods such as labeling "Evergreen" [...]

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Bing Ads Rolls Out Multiuser Access With Single Sign-On

Since the launch of the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads now offers an additional way to manage multiple accounts easily. Users who have Multi-User Access will allow them to have a single email and password to access all of the Bing Ads accounts they manage.  With this single login feature, it [...]

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Bing Hotel Ads Moving Out Of Beta To General Release With Koddi

Last year, after Bing Ads ran its Hotel Ads offering in beta, it decided to roll them out in general release.  Bing Ads' initial partner is travel advertising platform Koddi, which is also participated in the beta. The Hotel Ads experience in Bing is much like Google's.  Bing's interface gives searchers a fast way to input travel [...]

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5 (Less Obvious) PPC Trends To Watch In 2018

In the closing of Search Engine Land's big recap of all the big 2017 trends and changes in PPC, Ginny Marvin is predicting that we'll be seeing trending in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. These areas are quite exciting, but this isn't exactly the greatest prediction.  In the linked article on [...]

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Bing Ads Now Supports Call Conversion Imports

For those marketers who run Bing Ads campaigns, it's now possible to import call conversion data.  This allows them to tie calls back to campaign efforts for attribution. Third-party all-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. on of the first call-tracking services to participate in the program is CallTrackingMetrics.  The system [...]

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Oracle DMP Adds Integration With Bing Ads Custom Audiences

Advertisers who use Oracle DMP are now able to integrate their first-party data in to Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. With this integration, it opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. As [...]

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