There are large number of marketing platforms that utilizes artificial intelligence, such as predicative modeling that recognizes patterns. But, as with even real humans, an AI engine needs to be trained with lots of examples in order to recognize patterns and to find insights. Bottos, which is a Singapore-based startup, says that the cost of [...]
For blockchain proponents, the technology's ability to permanently record all the steps in a process is one of its biggest selling points. There are a lot of uses for this "breadcrumb tracking", such as ad tech verification and supply chain management. A Gibraltar-based firm has launched a service, which is based on the Ethereum blockchain [...]
The Interactive Video and Experience Protocol (IVEP) Association, a non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward this goal, IVEP Association has announced that it acquired a startup called ScreenJumper. This can potentially expand [...]
There are a number of blockchain projects in marketing or advertising that are still in the stage of raising money, writing white papers or lining up partners. Mobiquity Networks, a mobile location data intelligence service, has launched a blockchain layer for its platform. This is its first data customer for this new enhancement, attribution provider and current [...]
As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are starting to work on ways of tying the new and old worlds together. One of the businesses, a startup called Mobius Network, has recently launched a universal API that connects any application, website, web application, device or data source to a [...]