Blockchain

Gartner’s Andrew Frank: Third-Party Validation Of Brands, Content Is Coming

Blockchain, Conferences, Martech Marketing / By

In five years, a video play is going to show some sort of indicator, such as  star, that validates the brand video as genuine by a third-party decentralized service. Andrew Frank, Gartner VP/Distinguished Analyst, has predicted that this will happen.  Frank is delving into the topic of “How GDPR, privacy, identity and blockchain are shaping the …

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Aivon Launches Blockchain-Based Protocol For ‘First Decentralized Video Search Engine’

Analytics & Data, Blockchain, Search Marketing / By

Metadata is the crux of video.  These shorthand textual descriptions can be used for more detail searching, classification or other organizing.  But when it comes to scale, machine-generated meta data has issues with accuracy. But with such a huge volume of video on the web, it makes human validation prohibitively expensive.  Because of this, video …

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IAB Tech Lab Launches Primer And Resource Hub On Ad-Oriented Blockchain Tech

Advertising, Blockchain, Marketing Tools / By

The Interactive Advertising Bureau, or IAB for short, has moved quickly to catch up with blockchain. A week ago, its Blockchain Working Group had announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations.  Included in this effort is a white paper that pinpoints the most promising ad-related aspects of …

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A New Report Bursts The Blockchain Bubble

Blockchain, Marketing, Martech / By

There is a huge hype bubble surrounding blockchain, and according to a new report, it got popped. The report comes out of the research firm GlobalData, “Blockchain – Thematic Research” [fee required], and it says that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.”  The …

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Lightstreams Seeks To Solve A Blockchain Vulnerability: It’s Too Public

Blockchain, Marketing / By

A main selling point of blockchain is that all of its transactions are public.  Even when in a private blockchain, transactions can be public to all of the participants in that network. At the same time, this can be a big drawback, since many kinds of transactions have to remain private due to financial terms, the competitive …

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Bottos Launches A Marketplace For Data To Train AI Models

Analytics & Data, Blockchain, Machine Learning & Artificial Intelligence / By

There are large number of marketing platforms that utilizes artificial intelligence, such as predicative modeling that recognizes patterns. But, as with even real humans, an AI engine needs to be trained with lots of examples in order to recognize patterns and to find insights. Bottos, which is a Singapore-based startup, says that the cost of …

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Evident Proof Launches Blockchain-Based Service For ‘Immutable Proof Chains’

Analytics & Data, Blockchain / By

For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling points. There are a lot of uses for this “breadcrumb tracking”, such as ad tech verification and supply chain management. A Gibraltar-based firm has launched a service, which is based on the Ethereum blockchain …

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The IVEP Association Is Readying An Ambitious New Smart Video Platform For Web And TV

Blockchain, Marketing Tools, Video / By

The Interactive Video and Experience Protocol (IVEP) Association, a non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward this goal, IVEP Association has announced that it acquired a startup called ScreenJumper.  This can potentially expand …

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Mobiquity Launches A Blockchain Layer For Maintaining A Data Trail

Analytics & Data, Blockchain, Martech / By

There are a number of blockchain projects in marketing or advertising that are still in the stage of raising money, writing white papers or lining up partners. Mobiquity Networks, a mobile location data intelligence service, has launched a blockchain layer for its platform.  This is its first data customer for this new enhancement, attribution provider and current …

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Startup Mobius Network Launches ‘Stripe-Like’ API For Blockchain Access

Blockchain, Marketing, Martech, Martech Marketing / By

As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are starting to work on ways of tying the new and old worlds together. One of the businesses, a startup called Mobius Network, has recently launched a universal API that connects any application, website, web application, device or data source to a …

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