There is a new update to Google Analytics, one that adds bot traffic to be filtered out of reports for Web + App properties automatically. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” …

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The age of robots is here, and marketing will never be the same. Vedant Misra, artificial intelligence tech lead at HubSpot, discusses why now is the time for your business to build a bot. Learn more: https://hubs.ly/H08Hh9c0.