In a recent Google SEO Office Hours video, John Mueller was asked how important unlinked brand mentions were regarding the search algorithm. Brand mentions are basically mentions made regarding product or service reviews, blog posts, educational content and news articles. There are those who believe that brand mentions directly affect the online reputation of a …

Do Brand Mentions Matter To Google’s Algorithm? Read More »

What is brand mention? Brand mentions are references to a company, brand or service online. These mentions often happen in product or service reviews, blog posts, educational content and news articles. Brand mentions can directly affect the online reputation of a brand or product. One of the most important benefits of brand mentions is the bolstering …

John Mueller Talks About Brand Mentions Read More »