These days, shoppers are no longer restricted to purchasing solely from the shops that are within their local town or street. Thanks to the influence of online businesses, shopping behavior has changed dramatically. It’s highly important that you set yourself out as the best option for the customer in your niche by building brand loyalty. […]
Soon, we will see Gen Z become the most influential consumer segment, as they were born between the years 1997 and 2012. That means they will bee anywhere from 10 years old to 25. The older part of Gen Z may already be part of your target audience, and you may or may not even […]
Thanks to social media, it has become a force when it comes to influencing people’s views of various brands, making digital marketing extremely important in this day and age. Because of its appeal to customers, platforms like Twitter, Facebook, Instagram and the like have gained a lot of popularity through its use of brand storytelling. […]
You’re advertising your brand on Twitter, and that alone should help get more eyes on it, allowing for more business to come your way. But what exactly should you be posting on the platform? Are you able to maximize connection with those who follow you? Not surprisingly, there is no easy answer for these questions, […]
If you want to bring in new customers or clients to your business, content marketing is still one of the best methods for driving them towards your brand in 2022. After all, brand awareness is incredibly important for any business since it’s the first step in the marketing funnel and is a crucial foundation to […]
Are you just starting out trying to build up your business and brand on social media platforms such as Facebook and Twitter? If so, you’re on the right track! You probably know the importance of building your brand on social media as it helps people identify your brand. Watch this video to learn what branding […]
What is brand mention? Brand mentions are references to a company, brand or service online. These mentions often happen in product or service reviews, blog posts, educational content and news articles. Brand mentions can directly affect the online reputation of a brand or product. One of the most important benefits of brand mentions is the bolstering […]
The pandemic seems to be causing a lot of problems for everybody, as well as all businesses to varying degrees. We are all reconsidering our life choices all because of how COVID is affecting everything these days. With all this going on, we are seeing a lot of folks changing jobs and even career paths. […]
A new guide has been released by LinkedIn that focuses on helping businesses maximize long-term branding goals. The guide does this by looking at short-term sales targets that should help improve over marketing performance. LinkedIn believes that it’s always a good idea to keep longer-term prospects in mind, especially when we add the impact the […]
Something that could not only be fun, but could be useful as well, is to Google your company. I know we’ve all done it before, but with our own names. Isn’t interesting to see how many times you do or don’t show up on the SERPs? I did a search for one of my alter-egos […]