Sadly, we are hearing of more and more well-known traditional brands shutting their doors. There are plenty of thoughts and reasons as to why this is happening, but in several cases, it's merely that the brand isn't staying connected to its target. Under the constant threat of going under themselves, current brands have to re-evaluate their missions and finding [...]
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They've evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers [...]
The manufacturers of luxury goods put a lot of stock and pride into the superior craftsmanship and unique experiences that they offer. What they bring to the market must have the highest quality, as well as be incomparable to a forgery or knockoff. If they didn't go above and beyond, they'd lose their value and [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
The web has become the Visual Web for a number of brands, where images are the big thing, and is the key currency of communication. In order to help brands take advantage of this visual currency, ShareIQ, a visual content performance platform, is release a new data product this week, which they are calling Custom Audiences, [...]
When it comes to search, both your domain name and URL play quite a big role. It's not only the destination where your visitors will find your content, but the domain you use can and will impact your search visibility. While there are more domain options than there ever was before, there are still best [...]
Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how [...]
YouTube, in its first ever report on branded video content, says that video views for the top 100 brands have nearly doubled during the last 12 months. YouTube's monthly views of branded content are up 55 percent since 2014. While focusing on Intebrand's top 100 brands, YouTube worked with their marketing firm, Pixability to analyze how [...]
When it comes to building up a great brand, it should be the first thing on your mind as a marketer. The best marketers who think about building up their brands know that in order to succeed, their brands have to be able to stand for something that millions of consumers are willing to stand [...]
Here's a question that could make people in the SEO world wonder - does branding play a part in Google's ranking algorithm? In today's Whiteboard Friday, Moz's Rand Fishkin will explain what you'll need to know.