Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how […]
YouTube, in its first ever report on branded video content, says that video views for the top 100 brands have nearly doubled during the last 12 months. YouTube’s monthly views of branded content are up 55 percent since 2014. While focusing on Intebrand’s top 100 brands, YouTube worked with their marketing firm, Pixability to analyze how […]
When it comes to building up a great brand, it should be the first thing on your mind as a marketer. The best marketers who think about building up their brands know that in order to succeed, their brands have to be able to stand for something that millions of consumers are willing to stand […]
Here’s a question that could make people in the SEO world wonder – does branding play a part in Google’s ranking algorithm? In today’s Whiteboard Friday, Moz’s Rand Fishkin will explain what you’ll need to know.
Change can be a pretty big event for anybody. If you’re a webmaster or SEO, and you’re thinking of taking the plunge into the realm of brand change, you know that it’s going to be a huge step. After all, this is a decision that isn’t something to be taken lightly. But if you’ve made […]
Sometimes, it can suck to be a brand. Last week, it was reported by MediaPost.com that BuzzFeed froze brand publisher accounts for its community publishing platform, which ended unpaid content opportunities for brands that used the site for content marketing. BuzzFeed didn’t respond to a request for comments based on changes made to its editorial polices for […]
Doing enterprise SEM campaigns can be pretty awesome. You have a large budget to utilize, and a lot of customers to satisfy. It can be quite exciting. But despite the fun that can come from doing such large campaigns, there can be some challenges too. SEM campaigns can become more difficult to deal with as […]
The term branding has been around for quite a long time. But like many terms, the definition has changed a bit over time. Originally, the term “brand” pretty much meant a “look”, such as a logo or color scheme. But today, the term mean so much more than it did. It’s more than just a […]
So you love a particular brand because of the products and services that it provides. We all have at least one of those brands that love, but sometimes, it’s nice to see those brands being more…human. I’ve seen plenty of brand commercials, online ads and the like that just don’t seem to have a very personal […]
YouTube is obviously a very popular site for streaming video content to users. For the last few years, YouTube has been used more creatively since its inception in early 2005, such as ventures into video marketing. Your more typical video on YouTube can be entertaining to watch, but many people won’t stand for watching a […]